The end of our first day at the Cannes Lions saw us catch up with a couple of leading lights in the marketing world. Pete Krainik is the founder of the CMO Club, with members from all over the world. In this edition he offers his insight into the challenges facing marketers and what distinguishes [...]
Author Archives 
admin •
Who won the PR Lions at Cannes?
Mid-way through a frantic day of filming what promise to be some cracking interviews with leading marketers from Kraft and Yahoo! (which you can watch tomorrow), we posed this question to Hill & Knowlton CEO and president of the Cannes Lions PR jury. Before that, we grabbed some of WPP CEO Sir Martin Sorrell’s time [...]
Cannes Eye TV goes mobile
Not content with providing you the best coverage on the ground at the Cannes Lions next week (you can watch the latest episode of Cannes Eye TV online), today we launch a dedicated Cannes Eye TV app for the BlackBerry platform.
Available on video-capable devices (i.e. Bold, Storm, Curve 8900 and Tour running OS 4.6 and [...]
Getting our ARs in gear
We had a bit of fun with Augmented Reality yesterday, creating (we think) the world’s first AR news release – with our tongues placed firmly inside our cheeks.
What better way, we thought, to kick off our Cannes Lions antics with No Pants creator Charlie Todd of Improv Everywhere than a video of our global CEO [...]
HKTV at Cannes: Michael Mendenhall, HP
Whilst at the Cannes Lions, we managed to catch a few minutes with some of the great and good of the advertising, PR and online industries.
Here’s HP’s Michael Mendenhall explaining the impact of social media on traditional communications and creativity.
HKTV at Cannes: Sir Martin Sorrell, WPP
Whilst at the Cannes Lions, we managed to catch a few minutes with some of the great and good of the advertising, PR and online industries.
Here’s our parent company WPP’s Sir Martin Sorrell on why it’s taken so long for PR to be recognised at Cannes.
HKTV at Cannes: Biz Stone, Twitter
Whilst at the Cannes Lions, we managed to catch a few minutes with some of the great and good of the advertising, PR and online industries.
First up, this interview with Twitter’s co-founder Biz Stone on what brings him to Cannes.
Watch the Cannes Lions Twitter seminar online
Update: Q&A now added to the playlist and video below.
It’s becoming clear from all the feedback, blogs and tweets that Twitter’s Biz Stone pulled the biggest crowd with a jam-packed auditorium at the Cannes Lions festival Monday.
We’re in the process of making all of the seminar available to watch online and here’s the first part, [...]
Lies, damn lies and Twitter statistics
It seems that nothing that see exponential growth can get away for long before questions are raised over the numbers behind that growth.
And so it is with Twitter. Three such reports are fighting for prime position to pour scorn on the figures.
First off, Mashable has seen “Twitter’s growth flatline with only a 1.47% increase” in [...]
Do brands understand digital marketing?
[Photo: Flickr/qthrul]
According to Revolution, the big question brands will be asking agencies at this year’s Cannes Lions International Advertising Festival is:
Do you really understand digital marketing?
Not without good reason, they say. The rise of social media platforms like Twitter has left brands exposed to consumer backlash, yet the risk of any brand-led digital campaign backfiring [...]