While it was only my second year at Cannes, I was struck by the increasing number of clients not only just touching down at Cannes, but really engaging with the Festival by attending and speaking in seminars, and generally soaking up all that Cannes has to offer by way of creative inspiration, networking and celebrating [...]
Author Archives 
maryleesachs •
Cannes-Do Week
Charlie Todd of Improv Everywhere did not disappoint when he took the stage at Cannes on Tuesday morning, and his “mission” that evening in front of the Palais exceeded expectations as well. With a queue of over 200 delegates clamouring to get into the party of the week, the most global Improv Everywhere mission was [...]
Cannes Celebration of Inspiration
Deciding to emerse myself in “the work” yesterday at Cannes, I was not disappointed! The day was full of inspiration – from seminars showcasing great creativity (with equally impressive results) to the Awards presentation last night covering PR, Direct, and Promo & Activation. And what struck me most overall – and this isn’t a new [...]
Can't wait for Cannes
Chaos & Joy in Cannes!
Bring on 2010 PR Lions
As we PR consultancy folk continue to fret over the minimal number of PR agency-originted campaigns that either made the short-list or won a PR Lion, let’s not forget that it was our first year in the fray. And that practised ad agencies have had 55 years to perfect an approach to winning Lions. Having [...]
The Cannes Debate: What Does The Recession Mean To Us?
It had to be. A group of very senior CMOs from very big brands moderated by Sir Martin Sorrell on how brands are coping in the current economic downturn. Joining the panel were Mary Dillon of McDonald’s, Marc Pritchard of P&G, Brian Perkins of J&J, and Mary Beth West of Kraft. Another sell-out session as [...]
Resist the Usual
Roger Daltrey’s battle cry apparently was to resist the usual, a worthy notion especially at a festival designed to celebrate creativity. His seminar at Cannes on Thursday was facilitated by none other than Harvey Goldsmith, and sponsored by Y&R. Entertaining as it was – particularly when Daltrey broke out his guitar and proceeded to entertain [...]
Contagious @ Cannes
So the folks from Contagious and Leo Burnett had a session today on “wildfire stories” - the art of creating immersive narratives with a “pass on” factor. Who knew it was as simple as just choosing from seven basic plots which are common themes in literature?! That the advertising world is as simple as seven basic ad [...]
A call for more PR Lions submissions in 2010
The process of judging the first-ever PR Lions was not something any jury member took lightly this year, and I can vouch for the fact that we laboured over our shortlisting considerably, dropping many off the list, reinstating some at the last minute, and reviewing even new candidates that didn’t make the first cut…but always [...]
The Day After
I have jury withdrawal this morning, missing my newfound friends as many return to their countries or elsewhere. Still, Cannes goes on and much more to look forward to in terms of sessions & workshops.
Our session yesterday with Twitter co-founder Biz Stone was packed to standing room only. Folks were sitting on stairs and pouring [...]