While it was only my second year at Cannes, I was struck by the increasing number of clients not only just touching down at Cannes, but really engaging with the Festival by attending and speaking in seminars, and generally soaking up all that Cannes has to offer by way of creative inspiration, networking and celebrating [...]
Category Archive for ‘Attendance’ 
Cannes Eye TV: It's a wrap
Whilst the festival continues until tomorrow, it’s the end of our week here today. We’ve enjoyed talking to marketers from some of the largest companies in the world and hope you’ve enjoyed watching them.
Over the coming weeks we’ll be pawing through all the footage that didn’t make it into our 4 minute episodes to bring [...]
Should Cannes Lions festival change its name?
Earlier in the week, Hill & Knowlton CEO and Cannes Lions 2010 PR jury president Paul Taaffe called on the festival organisers to change its name to recognise the wide variety of marketing disciplines represented.
So we’ve been asking all our interviewees this week that exact same question. For this special edition of Cannes Eye TV, [...]
As I was saying...
Just when you thought it was safe, the Cannes Lions Festival will be rearing its head again in a few weeks and so too is Cannes Eye, from now until it’s all over.
This time you’ll be able to get a real-time sense of what’s hot and what’s not, as Cannes Eye will be aggregating and [...]
Watch the Cannes Lions Twitter seminar online
Update: Q&A now added to the playlist and video below.
It’s becoming clear from all the feedback, blogs and tweets that Twitter’s Biz Stone pulled the biggest crowd with a jam-packed auditorium at the Cannes Lions festival Monday.
We’re in the process of making all of the seminar available to watch online and here’s the first part, [...]
Going beyond "awareness"
The always thought-provoking Karen McGrane argued recently why “Web ads suck”, She cites a litany of usual suspects: lack of investment compared to other channels, questionable measurement, size and technical constraints and, most interestingly from my perspective, the fact that advertising should be “about more than awareness”. As a career PR professional, this last point caught my attention – [...]
Tumbleweed on La Croisette?
A month or two back I thought that we had made a big mistake and, having committed to Cannes Lions, our team would be standing on a deserted Croisette, with the mistral blowing the tumbleweed. Turns out that rumours of Cannes’ demise have proved well premature. Entries and delegates may be down from last year [...]