The always thought-provoking Karen McGrane argued recently why “Web ads suck”, She cites a litany of usual suspects: lack of investment compared to other channels, questionable measurement, size and technical constraints and, most interestingly from my perspective, the fact that advertising should be “about more than awareness”. As a career PR professional, this last point caught my attention – [...]
Category Archive for ‘Awards’ 
Tumbleweed on La Croisette?
A month or two back I thought that we had made a big mistake and, having committed to Cannes Lions, our team would be standing on a deserted Croisette, with the mistral blowing the tumbleweed. Turns out that rumours of Cannes’ demise have proved well premature. Entries and delegates may be down from last year [...]