On a day when the last thing anyone wanted to do was sit in an auditorium – with sunny skies and beach beckoning – the opening sessions largely reflected the day and condition of most delegates – many who were either jet lagged or in Saturday night recovery mode. And yet, while not all sessions [...]
Category Archive for ‘Digital Marketing’ 
Can brands (re)gain the high ground?
Much like Dell on the day it launched its first corporate blog to a cacophony of the ‘righeous’, Skittles faced off against the wrath of the (m)asses and (barely) endured. Trent Reznor, on the other hand, is calling it quits. And can you blame him?
I will be tuning out of the social networking sites because at the end of [...]
Going beyond "awareness"
The always thought-provoking Karen McGrane argued recently why “Web ads suck”, She cites a litany of usual suspects: lack of investment compared to other channels, questionable measurement, size and technical constraints and, most interestingly from my perspective, the fact that advertising should be “about more than awareness”. As a career PR professional, this last point caught my attention – [...]
Do brands understand digital marketing?
[Photo: Flickr/qthrul]
According to Revolution, the big question brands will be asking agencies at this year’s Cannes Lions International Advertising Festival is:
Do you really understand digital marketing?
Not without good reason, they say. The rise of social media platforms like Twitter has left brands exposed to consumer backlash, yet the risk of any brand-led digital campaign backfiring [...]