Whilst the festival continues until tomorrow, it's the end of our week here today. We've enjoyed talking to marketers from some of the largest companies in the world and hope you've enjoyed watching them.

Over the coming weeks we'll be pawing through all the footage that didn't make it into our 4 minute episodes to bring you even more insight from the festival, so please keep checking back.

From La Croisette, until next year, au revoir.

Earlier in the week, Hill & Knowlton CEO and Cannes Lions 2010 PR jury president Paul Taaffe called on the festival organisers to change its name to recognise the wide variety of marketing disciplines represented.

So we've been asking all our interviewees this week that exact same question. For this special edition of Cannes Eye TV, we've assembled all those responses together.

What do you think? Leave a comment below and let us know.

As one of the largest marketers in the world, we were delighted to be able to catch up with Procter & Gamble global marketing and brand building officer Marc Pritchard during his hectic Cannes Lions schedule to find out why he thinks the festival is the place for his marketers to be.

Improv Everywhere's Charlie Todd also tells us why the kind of improvisation missions that took place at Cannes are relevant to brand owners.

Whilst we've been busy editing the highlights of the whole week, here's a short episode of Cannes Eye TV featuring interviews with Campaign's Claire Beale and Jim Stengel, who is hosting a seminar on Friday called The Burning Question.

At the end of our third day, whilst the rest of the world is watching England try and survive the group stages of the World Cup (UPDATE: Hurrah!), we caught up with Logitech's David Henry and James Hilton of AKQA.

To kick off our third day of interviews, we talk to Sir Martin Sorrell about his Cannes Debate on Friday and catch up with Chuck Porter of eponymous CP+B to get his thoughts on the festival so far.

Socialising plays a big part in the Cannes Lions festival schedule. So, following his call to arms at yesterday's seminar, Improv Everywhere's Charlie Todd last night briefed what must have been 200-250 delegates on their improv mission for the night: to create the most exclusive party in the whole of Cannes.

And create they did. And then some. For over half an hour, people queued patiently to enter a 4m x 4m square space and - well - dance to their own music and generally have a good time.

For those who took part, a great big thank you from Hill & Knowlton and Charlie Todd. For those who didn't, just look at what you missed:

As we near the end of our second day at the Cannes Lions, we thought it would be nice to hear from the delegates for a change so we headed out onto the Croisette to get a few sounds bites. Earlier we also caught up with Jess Greenwood from Contagious to understand what they were doing and get her views on the challenges facing today's marketers.

Cannes Eye TV may be off air for today, but we're certainly not. Check back on Wednesday morning to see our attempt to stage the first ever crowd-powered improvisation on the streets of Calais. It promises to be interesting...

If you're not in Cannes for the Cannes Lions this week (and even if you are), here are the edited highlights of the Hill & Knowlton/Improv Everywhere seminar held at 11am this morning. Now we're off to create our own scene of chaos and joy with the rest of the delegates here on the Croisette.

Cannes Eye TV coverage is coming in thick and fast today. This latest edition reports on the winner of the PR Lions category at last night's awards ceremony, as well as featuring interviews with senior marketers at two of the biggest global brands attending the Cannes Lions, Kraft Food and Yahoo!

Paul Taaffe tells us the story behind Replay by Gatorade which won the big PR prize of the night, then Kraft's SVP of marketing strategy and communications talks about their attendance at Cannes. Finally, Elisa Steele of Yahoo! explains what they are up to, how they're helping brands and also offers her insight into the challenges facing today's marketers.