Augmented Reality (AR) is the new kid on the marketing block. You'll hear lots about it at the Cannes Lions, so we've put this together - possibly the world's first augmented reality news release - to give you a taste of what we'll be getting up to at Cannes this year.
- Download and print our Augmented Reality press release »
- Turn on your computer's sound and webcam.
- If asked, click "Allow" to let this site access your camera and microphone.
- Hold the printed press release so it faces your webcam and watch what happens.
No webcam? See how it works »