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A Very Important News Release

Augmented Reality (AR) is the new kid on the marketing block. You'll hear lots about it at the Cannes Lions, so we've put this together - possibly the world's first augmented reality news release - to give you a taste of what we'll be getting up to at Cannes this year.

  1. Download and print our Augmented Reality press release »
  2. Turn on your computer's sound and webcam.
  3. If asked, click "Allow" to let this site access your camera and microphone.
  4. Hold the printed press release so it faces your webcam and watch what happens.

Get Adobe Flash player

No webcam? See how it works »

10 Responses »

  1. Seems not to work on a Mac.

    I tried in Firefox and Safari,

    Nice demo though.

  2. Hi Jim. It was tested on a Mac (Chrome, Safari and Firefox). Make sure you're running the latest version of Flash and also have a webcam attached.

  3. No dice on a Mac ...

  4. @Bill Definitely working fine on my Mac under Chrome, Safari and Firefox. Need to make sure you grant Flash access to your webcam.

Trackbacks

  1. &-blogi » Blog Archive » PR kohtaa AR:n
  2. Extenuating Circumstances – links for 2010-06-04
  3. H&K London's Blog » Blog Archive » Web Curios
  4. Collective Conversation » Bandwidth » Blog Archive » Augmented Reality News Release
  5. Augmented News Release | Business & Blog
  6. Comunicato stampa in codice. Davvero. « effegi

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