Augmented Reality (AR) is the new kid on the marketing block. You'll hear lots about it at the Cannes Lions, so we've put this together - possibly the world's first augmented reality news release - to give you a taste of what we'll be getting up to at Cannes this year.
- Download and print our Augmented Reality press release »
- Turn on your computer's sound and webcam.
- If asked, click "Allow" to let this site access your camera and microphone.
- Hold the printed press release so it faces your webcam and watch what happens.
No webcam? See how it works »



Seems not to work on a Mac.
I tried in Firefox and Safari,
Nice demo though.
Hi Jim. It was tested on a Mac (Chrome, Safari and Firefox). Make sure you're running the latest version of Flash and also have a webcam attached.
No dice on a Mac ...
@Bill Definitely working fine on my Mac under Chrome, Safari and Firefox. Need to make sure you grant Flash access to your webcam.