As one of the largest marketers in the world, we were delighted to be able to catch up with Procter & Gamble global marketing and brand building officer Marc Pritchard during his hectic Cannes Lions schedule to find out why he thinks the festival is the place for his marketers to be.
Improv Everywhere’s Charlie Todd [...]
Tag Archive for ‘Charlie Todd’ 
Cannes Eye TV interviews P&G's Marc Pritchard
Mission Implausible: Improv Everywhere takes on Cannes
Socialising plays a big part in the Cannes Lions festival schedule. So, following his call to arms at yesterday’s seminar, Improv Everywhere’s Charlie Todd last night briefed what must have been 200-250 delegates on their improv mission for the night: to create the most exclusive party in the whole of Cannes.
And create they did. And [...]
Charlie Todd's Cannes seminar highlights
If you’re not in Cannes for the Cannes Lions this week (and even if you are), here are the edited highlights of the Hill & Knowlton/Improv Everywhere seminar held at 11am this morning. Now we’re off to create our own scene of chaos and joy with the rest of the delegates here on the Croisette.
First day Cannes Lions roundup
The end of our first day at the Cannes Lions saw us catch up with a couple of leading lights in the marketing world. Pete Krainik is the founder of the CMO Club, with members from all over the world. In this edition he offers his insight into the challenges facing marketers and what distinguishes [...]
Getting our ARs in gear
We had a bit of fun with Augmented Reality yesterday, creating (we think) the world’s first AR news release – with our tongues placed firmly inside our cheeks.
What better way, we thought, to kick off our Cannes Lions antics with No Pants creator Charlie Todd of Improv Everywhere than a video of our global CEO [...]