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A Bar Chart of #CannesLions entries 2010

by Candace Kuss on Jun 21, 2010 (0) Comments

In a few minutes, the award shows kick off here at the Cannes Lions Advertising Festival. In this second year that PR Lions are included, those entries increased by 32%. But I wondered how that stacked up.  So I made this bar chart showing volume of entries for PR compared to the most established categories.

As [...]

Do brands understand digital marketing?

by admin on Jun 04, 2009 (0) Comments

[Photo: Flickr/qthrul]

According to Revolution, the big question brands will be asking agencies at this year’s Cannes Lions International Advertising Festival is:
Do you really understand digital marketing?
Not without good reason, they say. The rise of social media platforms like Twitter has left brands exposed to consumer backlash, yet the risk of any brand-led digital campaign backfiring [...]

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