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Tag Archive for ‘Twitter’ rss

HKTV at Cannes: Biz Stone, Twitter

Whilst at the Cannes Lions, we managed to catch a few minutes with some of the great and good of the advertising, PR and online industries.
First up, this interview with Twitter’s co-founder Biz Stone on what brings him to Cannes.

Watch the Cannes Lions Twitter seminar online

Update: Q&A now added to the playlist and video below.
It’s becoming clear from all the feedback, blogs and tweets that Twitter’s Biz Stone pulled the biggest crowd with a jam-packed auditorium at the Cannes Lions festival Monday.
We’re in the process of making all of the seminar available to watch online and here’s the first part, [...]

Perspectives on Canadian Twitter use... or are they?

So according to a recent Ipsos Reid study, “ONLY” about one out of every 100 Canadians is using Twitter (which apparently translates to “ONLY” 1.45 per cent of the Internet population in Canada). Is it ONLY me, or am I reading too heavily into the implied message here?  
Granted, my Cannes colleague Niall recently blogged about several other studies [...]

Do brands understand digital marketing?

[Photo: Flickr/qthrul]

According to Revolution, the big question brands will be asking agencies at this year’s Cannes Lions International Advertising Festival is:
Do you really understand digital marketing?
Not without good reason, they say. The rise of social media platforms like Twitter has left brands exposed to consumer backlash, yet the risk of any brand-led digital campaign backfiring [...]

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