Comments on: Trust, R.I.P. http://blogs.hillandknowlton.com/chrisgidez/2009/01/28/trust-rip/ Sat, 05 Jun 2010 11:39:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Michele Nix http://blogs.hillandknowlton.com/chrisgidez/2009/01/28/trust-rip/comment-page-1/#comment-112 Michele Nix Sun, 08 Feb 2009 17:24:48 +0000 http://blogs2.hillandknowlton.com/chrisgidez/11658.aspx#comment-112 Insightful piece, Chris - thanks. And I agree w/TBW. Trust gives companies a clear, competitive advantage. Given the faltering financial sector and recent food/product recalls, it would seem the PR industry has an opportunity to help clients understand the trust=profit connection in more definitive terms. We need only underscore the consequences of those institutions that dismissed transparency and ethics and those that have managed to stay afloat or thrive, because their leaders came forward visibly, publicly, early and often to sustain an open and honest channel of communication with their customers. As the economy continues to sputter and consumer confidence continues to diminish, perhaps we have more than an opportunity to do this, rather a responsibility. We all have a role to play in this recovery. This could be ours. Insightful piece, Chris – thanks. And I agree w/TBW. Trust gives companies a clear, competitive advantage. Given the faltering financial sector and recent food/product recalls, it would seem the PR industry has an opportunity to help clients understand the trust=profit connection in more definitive terms. We need only underscore the consequences of those institutions that dismissed transparency and ethics and those that have managed to stay afloat or thrive, because their leaders came forward visibly, publicly, early and often to sustain an open and honest channel of communication with their customers. As the economy continues to sputter and consumer confidence continues to diminish, perhaps we have more than an opportunity to do this, rather a responsibility. We all have a role to play in this recovery. This could be ours.

]]> By: TBW http://blogs.hillandknowlton.com/chrisgidez/2009/01/28/trust-rip/comment-page-1/#comment-22 TBW Thu, 29 Jan 2009 15:52:46 +0000 http://blogs2.hillandknowlton.com/chrisgidez/11658.aspx#comment-22 <p>Chris: nice article and more insightful than anything I have seen in the latest expensive Edelman 'Trust Barometer' survey , which surveyed 4500 people to discover that , duh, we trust companies less than we did. Gosh.</p> <p>Clearly some sectors are now 'less trustworthy' than others ...banks not way up there right now ...but the issue for individual companies/brands is that trust is STILL a comparative and therefore a competitive issue ...and in a market share game, this is important, maybe critical.</p> Chris: nice article and more insightful than anything I have seen in the latest expensive Edelman ‘Trust Barometer’ survey , which surveyed 4500 people to discover that , duh, we trust companies less than we did. Gosh.

Clearly some sectors are now ‘less trustworthy’ than others …banks not way up there right now …but the issue for individual companies/brands is that trust is STILL a comparative and therefore a competitive issue …and in a market share game, this is important, maybe critical.

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