Comments on: The Climate Conversation: 21 December 2009 http://blogs.hillandknowlton.com/climateconversation/2009/12/21/the-climate-conversation-20-december-2009/ Sun, 18 Jul 2010 16:56:55 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Poppy http://blogs.hillandknowlton.com/climateconversation/2009/12/21/the-climate-conversation-20-december-2009/comment-page-1/#comment-192 Poppy Mon, 01 Feb 2010 17:22:52 +0000 http://blogs.hillandknowlton.com/climateconversation/?p=492#comment-192 Hi Anna Apologies for the delay in replying and thanks for your interest. Commetric’s goal was to come up with a methodology that was simple, transparent and easily accessible to the widest audience. As the sample was based on print, twitter and blogs, considering the readership of each outlet would have been challenging and made our rankings more subjective for a number of reasons. There is little consensus on what factors make, for example, one blog more authoritative than another - the number of followers or the frequency of posting/how active a blogger is. However, appreciate your feedback and am happy to talk you through our methodology in more detail if you wish. Hi Anna
Apologies for the delay in replying and thanks for your interest. Commetric’s goal was to come up with a methodology that was simple, transparent and easily accessible to the widest audience. As the sample was based on print, twitter and blogs, considering the readership of each outlet would have been challenging and made our rankings more subjective for a number of reasons. There is little consensus on what factors make, for example, one blog more authoritative than another – the number of followers or the frequency of posting/how active a blogger is. However, appreciate your feedback and am happy to talk you through our methodology in more detail if you wish.

]]> By: Anna http://blogs.hillandknowlton.com/climateconversation/2009/12/21/the-climate-conversation-20-december-2009/comment-page-1/#comment-191 Anna Tue, 19 Jan 2010 14:28:57 +0000 http://blogs.hillandknowlton.com/climateconversation/?p=492#comment-191 I think there are some flaws in your methodology - speaking as one of the NGO representatives appearing in your COP15 top15, I reckon that the rankings don't take into account the variation in readership between say, twitter, blogs, and the public media, and that your analysis method also counts all media mentions as equal, rather than considering the readership of each outlet. This is perhaps a major flaw in your methodology, as a mention in, say, The Guardian has a much larger impact than a mention on, for example, democracynow.org Perhaps something to look at improving - different weightings for each mention, based on readership. I think there are some flaws in your methodology – speaking as one of the NGO representatives appearing in your COP15 top15, I reckon that the rankings don’t take into account the variation in readership between say, twitter, blogs, and the public media, and that your analysis method also counts all media mentions as equal, rather than considering the readership of each outlet. This is perhaps a major flaw in your methodology, as a mention in, say, The Guardian has a much larger impact than a mention on, for example, democracynow.org

Perhaps something to look at improving – different weightings for each mention, based on readership.

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