Lately, I’ve been quite frustrated with some of the tools we use for monitoring. With the rise of social media and web 2.0 tools I felt the need to explore further. My aim is to ensure that our clients receive the best that there is to offer and that our research, as well as analysis are as in depth as possible. The one disadvantage to most monitoring tools, is that they are too linear. As we are based in the UK, most of our clients are interested in either UK or European mentions. As you can imagine, it’s a hefty job and very time consuming. We have to comb the entire internet – which is global, as we all know – and filter through relevant mentions.
I posted the question on LinkedIn and Twitter. I was not surprised to see that through LinkedIn, I received about 10 answers! I recently stumbled upon www.silobreaker.com, and awesome trend monitoring tool. It shows networks in relation to entities as well as related topics.
I thought I’d share with you some of the recommendations: