Hill+Knowlton Strategies

We’ve been talking for some time now (since perhaps the internet emerged) how technology is changing and perhaps even evolving how we as human beings communicate and will do so in the future.

I came across this video recently, Did you know? created by Shift Happens in 2007 (you may have seen it already) which really puts this conversation about web 2.0, the change of marketing with the rise of technological innovation in a completely broader perspective. I’m tired of doing the same social media workshop, trying to explain how this affects everyone, and in fact will use this video from now on to make the point should there be a few who still argue.  The perspective, is an enlightening one, the ‘human’ perspective. Although some detail is outdated i.e. the $100 laptop for Africans fell through, the message is clear to all of us, parents, children, educators, employees and enterprises.

My only challenge to this video is that the over-arching sentiment doesn’t entirely reflect the developing world, mainly Africa. A South African myself, only 20% of the South African population use the internet. However there is a vast comparison to mobile, where about 99% of South Africans own a mobile.  Banking facilities are available in Africa, amongst other broader marketing opportunities, which make us, the 1st world look archaic in comparison. Mostly due to leapfrog technologies, developing worlds have a greater opportunity, although seemingly unequipped!

I could go on…questioning the human race and what role we play! But for now, I’ll limit myself to the marketing and communications point of view…are we truly taking advantage of this new form of communications that truly inspires and engages with people than ever before? And if you don’t think it’s relevant to you, I would highly recommend you think again. So sit back, relax and enjoy…click here.