Hill+Knowlton Strategies

Now if this was April 1st, I would have sworn that the story about the Volkswagen Beetle powered by human waste was an April Fools’ Day joke. However, it’s not April and this is not a joke. As reviewed by The Telegraph’s Harry Wallop, the clever people at GENeco, a Wessex Water subsidiary have converted a good old VW Beetle and made it run on biogas.

How we get and use fuel is an ever increasing hot topic with fuel companies looking at how wind and solar power can power our homes and car manufacturers looking at hybrid and electric engines. It seems we have become a nation obsessed with finding new ways of powering our homes and cars.

Personally, I think what we flush down the toilet is called waste for a reason and shouldn’t end up powering my car to the supermarket or the beach but you have to admit with an ever growing population – projections suggest UK population will exceed 65million by 2018 – it seems there will be an endless supply of ‘suitable materials’ that could be turned into biogas for many years to come.