Hill+Knowlton Strategies

It’s undeniable that digital tools and social media are changing the rules of the game for a whole host of industries. But how are they impacting and influencing one of the most changeable industries out there: energy?

Energy is increasingly an issue that gets people talking. Talking round the dinner table; but also talking on Twitter, Facebook, blogs; through images and videos; through any means they can.

So how do the companies and individuals at the heart of the conversation participate, respond to, and shape it? It’s a question so pertinent, so interesting, and with so many answers, that we decided to dedicate a whole day to it.

This Thursday 26 April H+K’s Energy & Industrials team are hosting D2 Energy, a private conference on digital, specifically for the energy sector. And we’ve got a stellar line-up to explore with our audience how some of the industry’s leaders are addressing the opportunities and challenges that social media provides.

Google’s Paul Coffey will be demystifying Google+, our own Candace Kuss will show us how to make the most of 140 characters or less, and LinkedIn’s James McErlean will look at the power of connecting energy brands to the right audience. Our attendees will leave armed with tools and tips on how to use the key social media platforms with confidence and finesse.

We also have some fantastic case studies for you to learn from. Erik Haaland, Senior Consultant at Statoil, and Katrina Craigwell, Digital Marketing Manager at GE’s Ecomagination, will discuss the ‘age of storytelling’. Which?’s Nikki Whiteman will address empowering consumers via social media. H+K’s Digital Strategy Director, Brendan Hodgson will provide an overview of the Elgin spill. And jetting in from Texas is Tim O’Leary, VP of Communications at O’Briens Response Management, who will give us a few lessons from PIER Systems’ role in responding to the Macondo oil spill.

We’re delighted that Richard Sargeant, Director of Performance and Delivery at Government Digital Service, will be with us to discuss digital’s role in public affairs.

And if all that’s not enough we’ve got the Huffington Post UK’s Editor in Chief, Carla Buzasi, for our keynote, looking at the impact of digital channels on news gathering and journalism.

Oh and we’ll throw in a few IGNITE case studies and a panel discussion so you can do some of the talking too.

With energy themed cocktails at the end of the day (my personal favourite is The Climate Changer, complete with a windmill straw!), you’ll be well rewarded for your attention and time.

Can you afford not to join us?!

Request an invite today by emailing me at suzannah.greenwood@hkstrategies.com – name badges are being printed as I type so the clock is ticking…