Aug
2010
Why would an energy company want us to use less energy?
I don’t usually travel by tube, but did earlier this week and found myself drawn to the E.ON Talking Energy ad whilst waiting for the westbound train to Shepherd’s Bush:
Talking Energy’s a great little interactive campaign, and nice to see that E.ON is helping to raise public awareness of what it calls the Energy Trilemma – i.e. how to balance security of supply, reduction of carbon emissions, and affordability.
The campaign’s all about encouraging consumers to use less energy, and E.ON hopes that by doing this it will help reduce household bills, engender loyalty and customer support, and ultimately drive long-term profit.
If you’re interested in this sort of thing take a look at the 2010 Energy Brief published by our client Doosan Power Systems earlier in the year (notably before the general election). The brief reviewed the UK’s energy challenges, and looked forward to big issues and opportunities for future energy policy in the months and years ahead.
