May
2012
Pintrest brandjacking
For those of you who made it along to our D2 event last month, you’ll recall we discussed the incredibly rapid growth of Pintrest as a platform. The site is currently raising $120 million to fund international expansion, which means we’re expecting to see a big jump in the old problem of brandjacking.
Even if it’s too soon for you to decide whether your company wants to build a presence on Pintrest yet, it is well worth ‘reserving’ your brand space there anyway. Even if you don’t want to actively pin at the moment, to beat the cybersquatters you could simply post a hello message with a URL back to your main site for the time being, and at least you won’t have problems claiming it later.
While I’m at it, here are a couple of pintrest hits which amused me when I searched for ‘Energy saving’. Happy Friday.
Pintrest: Vinyl switch
Pintrest: Martyr lightbulb
Pintrest: Energy efficient baking
