Hill+Knowlton Strategies

So following Larry Hagman’s (Dallas’ JR Ewing) switch to alternative energy with American solar panel company, SolarWorld, it seems solar is the hot topic of the summer!

Everywhere I look this week in the media there is a story on solar and its benefits, but is it really a friend for the future or will it turn and bite us?

A neighbour of mine has had solar panels fitted for a while now and seems quite content with them. I can see the benefit of using such a powerful natural resource as a source of power but would I put solar panels on my roof? Not likely to be fair and I’m sure I’m not alone in this view, although reports from BBC show that more than 2,000 homeowners have already had solar panels installed and are using electricity for free.

Now it seems the government has chosen solar as its new ‘thing’ and is creating cash incentives for people who generate their own power. As we saw with the car scrappage scheme, cash incentives seem to work in this country so I’m sure we’ll see solar panels popping up left, right and centre in the near future. But as they say, you don’t get anything for free!

Whilst we’re all basking in the warm glow that solar panels will give us free electricity and reduce our reliance on fossil fuels, folks across the other side of the pond are asking questions about the long-term environmental impact of disposing of solar panels. Erica Gies’ piece on The Guardian’s website discusses what impact making and disposing of solar panels has on the planet and our health and it’s quite an eye-opener. I hadn’t realised that solar modules contained so many potentially dangerous materials.

I guess there’s two ways of looking at this – we either embrace solar full on, knowing that there are risks but that solutions for recycling are being investigated and that we need to have alternative fuels for the future or we wait, see how solar progresses in the next few years and hope that manufacturers find safer ways to make and dispose of panels and probably get left behind the rest of the world. Whichever way you go, it looks like solar is here to stay – all we need now is the sun!

Now if this was April 1st, I would have sworn that the story about the Volkswagen Beetle powered by human waste was an April Fools’ Day joke. However, it’s not April and this is not a joke. As reviewed by The Telegraph’s Harry Wallop, the clever people at GENeco, a Wessex Water subsidiary have converted a good old VW Beetle and made it run on biogas.

How we get and use fuel is an ever increasing hot topic with fuel companies looking at how wind and solar power can power our homes and car manufacturers looking at hybrid and electric engines. It seems we have become a nation obsessed with finding new ways of powering our homes and cars.

Personally, I think what we flush down the toilet is called waste for a reason and shouldn’t end up powering my car to the supermarket or the beach but you have to admit with an ever growing population – projections suggest UK population will exceed 65million by 2018 – it seems there will be an endless supply of ‘suitable materials’ that could be turned into biogas for many years to come.