The Marketing Blender

On Tuesday, February 10, we had our first Blender Session: Curing Your Recession Hangover at the Mint, in Sydney. The session was an open forum panel discssion lead by Michelle Hutton, Hill & Knowlton Australasia’s Chief Executive.  On the panel were:

• Tracie Michael, Managing Director Mindshare Sydney;
• Steven Bosiljevac, Entertainment & Media Sector Leader PWC;
• Jim MacNamara, Professor of Public Communications UTS;
• Fergus Kibble, Director Strategy & Planning, Hill & Knowlton Australasia.

Around 60 people joined us from a range of diverse companies, including:  Bayer, Canon, ING, Optus, Virgin Mobile and Royal Bank of Scotland.

The topic for our first Blender was “Curing Your Recession Hangover” – to discuss not just how to survive, but how to thrive, in the current recession, and to uncover global and local insights and practical ideas that marketers in Australia can implement right now.

Below are links to some video highlights of the panel discussion:

• Staying close to your customer
• Measurement and cost efficient media
• The role of brand & reputation
• Social media and losing control of your brand
• Summary – Final Thoughts

If you would like more ideas on managing through this downturn please shoot me an email and I will send you a presentation “Managing Your Brand and Corporate Reputation During a Downturn” :   Click Here to Email

Michelle Hutton, Fergus Kibble, Tracie Michael, Jim Macnamara, Steve Bosiljevac

The Mint, Sydney!

For some more really useful tips on how to avoid becoming a ‘dinosaur’ this recession click here!