Comments for The Marketing Blender http://blogs.hillandknowlton.com/ferguskibble A juicy cocktail of Marketing, Branding, Social Media, Design, Culture, and PR Strategy. By Fergus Kibble, Director Strategy & Planning, Hill & Knowlton Sydney Wed, 29 Apr 2009 01:15:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Are Australian brands up to the social media challenge? by Pete Luetjens http://blogs.hillandknowlton.com/ferguskibble/2009/02/24/are-australian-brands-up-to-the-social-media-challenge/comment-page-1/#comment-17 Pete Luetjens Wed, 29 Apr 2009 01:15:27 +0000 http://blogs.hillandknowlton.com/ferguskibble/?p=140#comment-17 Hi Fergus. Sorry it's taken me so long to get around to leaving a comment here. Just wanted to say thanks - glad you enjoyed my post on Two Cents. Will be keeping a close eye on your blog - looks great! Cheers :) Pete Hi Fergus. Sorry it’s taken me so long to get around to leaving a comment here. Just wanted to say thanks – glad you enjoyed my post on Two Cents. Will be keeping a close eye on your blog – looks great! Cheers :) Pete

]]> Comment on Top 10 Smartest Brands in Social Media by Fergus Kibble http://blogs.hillandknowlton.com/ferguskibble/2009/02/12/top-10-smartest-brands-in-social-media/comment-page-1/#comment-15 Fergus Kibble Mon, 23 Feb 2009 23:35:12 +0000 http://blogs2.hillandknowlton.com/ferguskibble/?p=6#comment-15 Hi Ainsley, thank for your comment - you might want check back and see my recent blogpost which addresses your question - but unfortunately does not have good news.....yes we are still on the search to find the great aussie brands embracing social media. Hi Ainsley, thank for your comment – you might want check back and see my recent blogpost which addresses your question – but unfortunately does not have good news…..yes we are still on the search to find the great aussie brands embracing social media.

]]> Comment on Top 10 Smartest Brands in Social Media by Ainsley Pope http://blogs.hillandknowlton.com/ferguskibble/2009/02/12/top-10-smartest-brands-in-social-media/comment-page-1/#comment-10 Ainsley Pope Sun, 15 Feb 2009 23:18:57 +0000 http://blogs2.hillandknowlton.com/ferguskibble/?p=6#comment-10 I'd be very interested in finding out what people think are the Top 10 in Australia. I find it interesting when searching for influential Australia-specific brand there are very few. I'm new to the Australian social media environment and am fascinated to know why such a large country doesn't have it's own online identity. Why, if 3/4s of online Australian's are using social media, isn't there a significant specific outlet for them? Perhaps I'm just not looking at the right sites. Would love to hear any suggestions/recommendations. Thanks. I’d be very interested in finding out what people think are the Top 10 in Australia. I find it interesting when searching for influential Australia-specific brand there are very few.

I’m new to the Australian social media environment and am fascinated to know why such a large country doesn’t have it’s own online identity. Why, if 3/4s of online Australian’s are using social media, isn’t there a significant specific outlet for them? Perhaps I’m just not looking at the right sites. Would love to hear any suggestions/recommendations. Thanks.

]]> Comment on The Social Media Genie is Out of the Bottle by Fergus Kibble http://blogs.hillandknowlton.com/ferguskibble/2009/02/03/social_media_genie/comment-page-1/#comment-9 Fergus Kibble Fri, 13 Feb 2009 07:11:33 +0000 #comment-9 Can we talk about that down at the pub? Actually - why don't you FB me and we can set up a day that suits? Seriously, you are absolutely right, we humans are social beings, and always have been. Whether around the campfire, the local pub or the dining table. Real world connections and conversations are the most powerful of all - but I am limited to the number of those I can have in my space-time continuum (that might sound a bit Dr Who - gee I can't believe I got that in a blog-post so early on) - ie not all my friends/family/acquaintances are around me all the time to listen! Because of Social Media, I can now let all my friends (on FB or twitter) know what I am thinking 24/7/365 if I want to, and if they are interested to listen. The point of social media is exactly what you have articulated so well - it is all about trust and where we get our information from. We trust our friends and family. For most people the reason why Facebook is so interesting, unlike MySpace or online dating sites, is that they have kept their own names, identities and have fairly closed groups of "real-world" friends. FB just facilitates staying in touch and re-connecting with people you have lost along the way. FB facilitates communication, connection, and conversation - the point is if I am a great advocate of a idea, a concept, a celebrity, a sports team, or a brand I can engage my friends in that passion - and if I am a detractor I can do the same. So it is like having a conversation at the pub, but just with an exponentially bigger audience. See you at the pub - if it gets boring we can find another one close by using my iPhone and FB our friends! Can we talk about that down at the pub? Actually – why don’t you FB me and we can set up a day that suits?

Seriously, you are absolutely right, we humans are social beings, and always have been. Whether around the campfire, the local pub or the dining table. Real world connections and conversations are the most powerful of all – but I am limited to the number of those I can have in my space-time continuum (that might sound a bit Dr Who – gee I can’t believe I got that in a blog-post so early on) – ie not all my friends/family/acquaintances are around me all the time to listen!

Because of Social Media, I can now let all my friends (on FB or twitter) know what I am thinking 24/7/365 if I want to, and if they are interested to listen.

The point of social media is exactly what you have articulated so well – it is all about trust and where we get our information from. We trust our friends and family. For most people the reason why Facebook is so interesting, unlike MySpace or online dating sites, is that they have kept their own names, identities and have fairly closed groups of “real-world” friends. FB just facilitates staying in touch and re-connecting with people you have lost along the way. FB facilitates communication, connection, and conversation – the point is if I am a great advocate of a idea, a concept, a celebrity, a sports team, or a brand I can engage my friends in that passion – and if I am a detractor I can do the same.

So it is like having a conversation at the pub, but just with an exponentially bigger audience.

See you at the pub – if it gets boring we can find another one close by using my iPhone and FB our friends!

]]> Comment on The Social Media Genie is Out of the Bottle by Joern http://blogs.hillandknowlton.com/ferguskibble/2009/02/03/social_media_genie/comment-page-1/#comment-8 Joern Fri, 13 Feb 2009 06:16:43 +0000 #comment-8 I'm not sure it's creating a whole new generation... I think the more time people spend on social media sites, the less likely for a new generation... but that''s for another blog. People have always influenced people. We're a social species. First we may have done it around the fire in the cave, then the pub, and now maybe on FB. And I grant you that Web 2.0 compounds the one to many ratio - but I'm still to be convinced that on the whole, a FB recommendation is as strong as one over a beer, once the issue at hand has been extensively discussed. So yes - marketing needs to be familiar with the social media - so go out, join it, play with it and have others explain it. But not at the expense of the good old fashioned way of knowing your customer/client. If you know them, you will know where they are, what they do, and who they trust. Build a trust with that very same trusted party - and you'll be a brand winner. Too much of what is on the Internet is noise. And those who have studied the science of communication understand the threat of noise... I’m not sure it’s creating a whole new generation… I think the more time people spend on social media sites, the less likely for a new generation… but that’’s for another blog.

People have always influenced people. We’re a social species. First we may have done it around the fire in the cave, then the pub, and now maybe on FB. And I grant you that Web 2.0 compounds the one to many ratio – but I’m still to be convinced that on the whole, a FB recommendation is as strong as one over a beer, once the issue at hand has been extensively discussed. So yes – marketing needs to be familiar with the social media – so go out, join it, play with it and have others explain it. But not at the expense of the good old fashioned way of knowing your customer/client. If you know them, you will know where they are, what they do, and who they trust. Build a trust with that very same trusted party – and you’ll be a brand winner. Too much of what is on the Internet is noise. And those who have studied the science of communication understand the threat of noise…

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