The Asian Century – Glenn Schloss

Political, economic, business and social events and trends in the Asia Pacific which impact corporate reputations, brands and governments
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Posts Tagged ‘communications’

Employee layoffs can harm brand and reputation – and how to mitigate the impacts

Published on 5th May, 2009 by Glenn Schloss

Posted in Corporate Reputation |

Tags: Asia, communications, fired, internal communications, layoff, layoffs, redundancy, restructuring

Celebrities can tarnish brands too – time for more creativity in Asian marketing

Published on 13th March, 2009 by Glenn Schloss

Posted in Uncategorized |

Tags: actors, advertising, Asian marketing, Bobo Chan, Cecilia Cheung, celebrities, China marketing, China milk, Chinese marketing, Chinese milk, communications, creativity, Edison Chen, Feng Xiaogang, Food Safety Law, Gillian Chung, Hong Kong marketing, Jill Vidal, Kelvin Kwan, Luis Vuitton, Mandarin Oriental, marketing, melamine, Michael Phelps, PR, Sanlu, stars

When China’s ‘go global’ investment strategy meets protectionism

Published on 6th March, 2009 by Glenn Schloss

Posted in China, Corporate Reputation |

Tags: American protectionism, Australia, Australian protectionism, China, China business, China Investment Corporation, China protectionism, China SMEs, Chinalco, Chinalco investment, Chinese business, Chinese companies, Chinese protectionism, Chinese SMEs, CIC, communications, communicatios strategy, foreign investment, Glenn Schloss, global investment, go global, investment, investment strategy, lobby, PA, PR, protectinism, protectionism, public affairs, Rio Tinto, SMEs, US protection, US protectionism, Wen Jiabao

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    Political, economic, business and social events and trends in the Asia Pacific which impact corporate reputations, brands and governments

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