Hill+Knowlton Strategies

One of my presentations at D2 was ‘Why Twitter Matters‘. Before I post that, I wanted to catch up with a story I started to capture last weekend. If you also study the diverse and sometimes random effects of Twitter, you’ve probably seen this charming tale of social serendipity. American talk show host, Conan O’Brien (@ConanOBrien) decided to follow just one person, Sarah Killen (@LovelyButton), on Twitter. This is their story captured in screenshots as it happened.