Aug
2010
Bee nice
When the bees die, we all die. Well, about five years afterwards according to people who know… which is slightly worrying as it turns out the bees are dying and the decline started in 2006.
This is not a honey bee, it's an ice-cream ad
Still, setting aside the impending global disaster, I like what Haagen-Dazs are doing about it. I have fond memories of their classic ‘ice-cream = sex’ ads from the 90s but this is more of a foray into Ben & Jerry’s territory. Makes perfect sense as an issue for them and the activity from trying to come up with serious, meaningful solutions to on-pack promotion and activating consumer support is nicely done. The way forward for social marketing.
That's a honey bee
Personally I’m more of a Ben & Jerry’s girl, originally converted by Chunky Monkey. Top three flavours: Phish Food, the alltime classic of Chubby Hubby and frozen yogurt, Cherry Garcia … although Fairly Nuts is now a contender.
Fill in your own punchline.
Aug
2010
Soyini
I have to say I like it too. I’m hard pressed to feel sympathy for a creature that could sting me, but reluctantly I’ve had to accept that they are an essential part of our eco-system. That the fact that they make honey, was the only other saving grace.
This website is a cool way to get people thinking and perhaps doing something about the issue, without depressing the heck out of them.