Hill+Knowlton Strategies

One day I’m going to write a book, and on the dedication page I’m going to give credit to one Mr Matt Muir for what I’ve decided to call Muir’s Two Laws of the Internet.

However, I lack motivation generally and books are things that take time to write – a commodity of which I’m sadly short. So, in the interim, I’ve asked Mr Muir if I may share his two laws here with you, now. He said yes. So here they are:

Law 1:

Have good content.

Law 2:

Don’t be a ****.

That’s it. If you follow these two Laws to the letter (or asterisk), you can’t go too far wrong with your online communication. In fact, you’ll probably get through life pretty well also.

However, in order to make this post more comprehensive (it doesn’t need to be, but some will want it), here are some variations to the Laws.

Law 1:

good = interesting, informative, useful, funny, shocking, heart-wrenching, Old Spice.

Law 2:

**** = ****, ****, ****, faceless corporation, spam bot, instigator of pointless flamewars.

Seriously, this stuff should be on t-shirts.

We’re yet to find an example of internet communication / marketing, either good or bad, that achieves positive outcomes while violateing violating (eds due to Muir hawk-like vision) these two laws, but happy to be proved wrong.

Unfortunately, now we’ve published these there’s very little point to our jobs. Or those of most of Soho come to think of it.

At least Muir still has his Web Curios to keep him going…