Hill+Knowlton Strategies

The Social Network opens this week. Premiere buzz says this is a big movie. We’ll see lots of renewed debate about who really came up with the concept for Facebook. While intriguing, does it really matter to most of us?

For me, this drama is a reminder of the difference between having ideas and making them happen. Practical skills tend to be lower down the org chart pyramid in communication agencies, but that’s not the case in the tech world. Code is king. Most creatives have a bottom drawer full of rejected concepts. If only I had studied computer science, I might have built a few of my ‘big ideas’ myself. Alas, I never got much farther than the infamous blink tag.

While we wait for the movie to open in the UK, we can watch the clips and the coverage. And wish we had gone to computer camp.