Today marks Six Months to Go until the London 2012 Olympic & Paralympic Games begin. H+K Strategies’ Andy Sutherden, Global Head of Sports Marketing + Sponsorship; Rowland Jack, International Sports Consultant and Tim Luckett, Head of Issues + Crisis Management, EMEA came together to film this short piece about Olympic readiness.
Here are 5 Top Take Away Points that Official and un-official Brand Sponsors should be thinking about:
1. Sponsors should start rehearsing and testing their crisis plans and responses now
2. The London 2012 Olympics is the first real Digital Olympics – sponsor ambassadors must be ready to converse in the digital space. There will be a huge emphasis on the social media side of the Games
3. Journalism has gone full circle – they are digging around for stories on supply chains, sustainability, manufacturing etc. Your business with the Olympics will not be the only thing under scrutiny but your business in general
4. Management of Olympic venues are being let to different contractors so plans for post Olympics are well underway
5. Sponsors of London’s Olympics will now be assessing whether they will continue with their programmes, evolve in some way or withdraw from sponsorship completely
Although we are ready on so many levels, it is clear that there is still many areas that sponsors need to give great attention and forward planning to.
To get a full understanding of how ready London is for the biggest event we have ever hosted, watch the video
