It’s Wednesday, the sun is shining over Soho and I thought I’d take a few minutes to share with you some of my favourite PR stories of the last few weeks.
1. Fiat photobombs VW
I couldn’t resist this one I’m afraid. I love the cheekiness of Fiat to take one of their cars and park it directly outside VW’s offices. As well as getting loads of coverage on its little move, they also did something that has some longevity in that Google’s Street View won’t be updated again for quite a while, so whenever you search for VW’s site in Sweden, you’ll get this lovely picture!
2.Hyundai goes bananas
I know it’s another car one but stay with me. As they say in the world of show business “Never work with children or animals“ (W.C. Fields) yet Hyundai seemed to ignore the latter half of this and let a group of monkeys loose on their new car. This simple idea really showed how robust the new Hyundai is. Having witnessed monkey’s tearing bits off cars when I last went to a safari park, I know how destructive they can be! A great photo that generated a lot of online buzz…so it seems that monkeying around can bring success.
3. Beckham plays Beethoven
OK so it’s more of a viral campaign than anything else but the Samsung Galaxy Note film featuring David Beckham playing Beethoven with drums and footballs is definitely worth watching!
Enjoy the sunshine!