The agency has been a hive of activity this week, client work and pitches galore! Here’s just a few things we have been up to….
Yesterday marked the sixth international Rare Disease Day and to celebrate this milestone, the H+K Healthcare team was busy carrying out a number of activities. Rare Disease Day is coordinated by European Rare Disease patient group, EURORDIS, and organised with rare disease national alliances in 24 European countries. The theme for this year’s Rare Disease Day is ‘Rare Diseases without Borders’ and with that in mind, the H+K team supported the launch of a new idiopathic pulmonary fibrosis (IPF) community on EURORDIS’ social network platform, RareConnect. It provides a safe environment for people living with rare diseases to share stories, access quality information and communicate with people in other countries and across language barriers (owing to its translation service in five European languages). The launch marks a significant step towards forming a pan-regional coalition of IPF patient groups, a goal H+K has been helping to achieve steadily over the last two years. Please do take the time to have a look at the IPF pages and feel free to share it on Twitter and Facebook by clicking on the relevant icons: https://www.rareconnect.org/en/community/idiopathic-pulmonary-fibrosis
Members of the team have also been working to support the publication of a report on Rare Disease which featured in The Independent on Rare Disease Day. The report included an article, highlighting the new developments on the horizon for patients with IPF and included interviews with two experts in the field.
H+K’s work in support of Rare Disease Day helps to give rare diseases, such as IPF, the attention they deserve as they are often overlooked. Good job guys!
The Belvita team in Food+Drink has been busy following up with leading experts this week, after hosting a successful round table meeting at the Savoy Hotel with five of the UK’s top media medics. Hosted by BBC Radio 5 Live’s Dr Rob Hicks, our guests participated in a briefing on the science behind Belvita Breakfast, by the brand’s marketing and nutrition teams as well as an open discussion around modern breakfast habits. Guests included Channel 4 Embarrassing Bodies’ Dr Dawn Harper and Dr Pixie McKenna; The Sun’s Dr Carol Cooper; This Morning’s Dr Gill Jenkins and Dr Roger Henderson who regularly appears on a number of broadcast programmes. The feedback was strong with attendees being impressed by the wealth of nutrition science behind the brand. Nutritious and yummy!!
Our Energy + Industrial’s team hosted an event at the Royal Geographical Society for Statoil on the topic of natural gas last night. The panel was chaired by Anthea Pitt, Executive Editor, Petroleum Economist, and included Rune Bjørnson, Senior Vice President for Natural Gas, Statoil; David Odling, Oil & Gas UK’s Energy Policy Manager; Alastair Reid, Business Analyst, IHS and Guy Newey, Head of Energy and Environment at Policy Exchange. Guy was very much the saviour of the day, having stepped in only two hours previously when Energy Minister John Hayes had to cancel due to a three line whip!
The purpose of the evening was to bring to life the conversations going on every day across the globe in Statoil’s LinkedIn group – Energy Innovation by Statoil (for which we help manage, generate content and drive membership). The group has over 27,000 members and has become one of LinkedIn’s flagship groups. With around 3,000 of those members based in the UK we decided to hold the first live debate.
And finally, our Sport’s team marked 100 days to the start of the ICC Champions Trophy this week. Working with the three grounds to create a unique 100 days image either using their scoreboard or taking the trophy out into the city centres. The images were released with regionally targeted quotes from Boris Johnson, Cllr Ian Ward – Deputy Leader of Birmingham City Council and The First Minister of Wales, Carwyn Jones AM. We also asked fans on the ICC facebook page facebook.com/cricketicc to vote for their favourite century of the tournament to date and produced a special 100 days newsletter featuring an exclusive interview with England cricketer James Anderson.
Enjoy the first weekend in March everyone, I’m hoping Spring is just around the corner now!