Hill+Knowlton Strategies

Is it just me, or are there lots of  animal ads on TV at the moment?  The adage ‘never work with animals and children’ really doesn’t apply when it comes to marketing.  Animals rock at selling stuff.  It’s been proven.  Also,  nothing beats a good animal story in the papers.  Unbelievably ‘Cat stuck up a tree’ still makes the news – here’s a story yesterday in the Boston Globe “Concord Cat Rescued After 3 Day Effort”

Here’s a selection of animals looking cute in ads, selling stuff:

Gratuitous black labrador puppy selling home insurance? Tick

Dogs attempting parallel parking? Tick.  (‘Dog Tested’, nice line).

Cats selling milk? Tick.  This Cravendale ad is a bit freaky though.

Dog to help you sell the value of advertising?  Tick.  I mean it’s a no brainer really!

And my final gift to you – one of the original dog and advertising combos, dog selling paint? Tick – The Dulux dog singing ‘My Way’ (circa 1990s).  Happy weekend.