Hill+Knowlton Strategies

We do lots of great work at H+K, but every once in a while there is one that touches a cord or heart string in me.   Today, that is our Thank You Mum campaign for P&G.

We have been working with some of the GB team’s biggest names for the Olympics and Paralympics on what they want to thank their mums for this Mother’s Day and got them to record this video of their messages

P&G is calling on the nation to tell their mums how much they appreciate them and be in with a chance of winning their mum the gift of a lifetime; family tickets to selected events at the London 2012 Olympic and Paralympic Games. The lucky winners could find themselves in the heart of the action this summer with winners’ tickets including the 100m Athletics Final, the Opening Ceremony and Closing Ceremony at both the London 2012 Olympic and Paralympic Games.

With 50 sets of four tickets to selected events at the London 2012 Olympic and Paralympic Games up for grabs, people can enter by going to www.youtube.com/pg and uploading a video, photo or text message telling their mum what they’d like to thank her for this Mother’s Day, holding their hands out in front of them in a heart shape to say, ‘Thank you, Mum.’

I used to laugh at the sentimentality of my mum but now a mum of two boys myself, I find myself being just the same…. Don’t forget Mother’s Day is this Sunday in the UK and whether you record a video, send a card or just give her a call, a Thank You Mum will go a long way….