Today is the seventh in our series of Demystifying Digital conferences. I’m really proud that D2 (as we affectionately call it) has grown from our London 2010 launch event into an ongoing platform to educate and inspire our clients. For 2012, we’ve added sector specific days, like D2: Healthcare and D2: Energy.
The concept for this conference grew out of the educational work the Interactive Lab does with brands. I talk with a lot of clients who just want straight talk on what the different platforms do and why their brand should care. The cult aspect of social as the solution to everything doesn’t help communications executives tasked with leading integrated strategies for multinational brands. So we launched the private Demystifying Digital conference as a fun event to showcase what we do with our bespoke workshops and hands-on training for clients and their staff. Understanding how the tools work functionally, overlapped with the knowledge of how real people are using these platforms as part of their lives, makes it much easer to cut through the hype and figure out just where our energy and resources need to focus. Resources, sadly, are always limited, but creativity, thankfully, is renewable.
Will be posting more of the content from today later on. Many thanks to our amazing speakers and all our energetic delegates. We ♥ you.