Jan
2013
An Apple A Day
Welcome to the first post of An Apple a Day in 2013 – we hope you had a great festive break!
Before we look ahead to another year that promises to be full of interesting developments in the world of digital healthcare, we wanted to review some of our 2012 highlights.
Here at An Apple a Day, we love a good infographic and last year we certainly saw our fair share of really creative examples. HIT Consultant has listed their top 20 most insightful healthcare infographics in 2012 – certainly worth filing away for future reference.
2012 was the year when Pinterest took over as the latest social media craze to emerge. While other industries were quick to adopt the new trend, many in healthcare digital communications were faced with the rather familiar challenge of trying to navigate around the regulatory environment to deliver something genuinely engaging.
Step in GE Healthcare, who have for some time now been a great example of how the healthcare industry can use digital and social media creatively and effectively.
Back in September 2012, we wrote about GE Healthcare’s Pinterest board, which capitalised on the clout of its parent group and the innovative work done in other areas of the business to transform apparently visually unappealing engineering and energy operations into captivating images and video.
If others in the healthcare industry can take the lead from GE Healthcare in the coming year, 2013 could be a really progressive year.
Another theme throughout 2012 was the popularity of mobile, with barely a week going by where we didn’t mention the launch of an exciting new app on this blog. This post on the website iMedicalApps looks at the most innovative medical apps of 2012 from a physician / HCP perspective and is well worth a read. Some highlights include Wrist Repair, which allows dynamic interaction to help doctors educate patients on the steps of a common orthopedic surgery; Doctor Mole, a skin cancer app which assesses moles and SimMon, a remote controlled patient monitor for medical training and simulation.
Finally, for a quick overview of the biggest hits in social media during 2012 check out this comprehensive infographic from The SEO Company.
That’s all for this week, here’s to an innovative and engaging 2013!
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