Jan
2013
What have we been up to this week at H+K? Crowdsourcing, Coaches and Coverage Galore!
On Wednesday, we helped launch a new HSBC Expat service called HSBC Expat Hints & Tips. Featuring hundreds of tips written by expats for expats,HSBC Expat Hints & Tips is the bank’s first crowdsourcing platform aimed especially at those about to move abroad or currently living or working overseas. At launch, the new tool contains over 800 bite size pieces of information, curated from almost 20,000 individual tips from expats who took part in the bank’s annual Expat Explorer survey over the past five years, as well as from expat bloggers. The new tool allows users to browse and filter the tips by country, life stage and topics to help expats find the hints and tips that are most relevant to them, as well as allowing expats to add their own hint or list of tips. My inlaws are Expats and are loving it!
Have a look at the site, and feel free to add your own tip and share across your own social media networks: https://expatexplorer.hsbc.com/hintsandtips/
Recovered from the Olympics frenzy of 2012, our Sports team launched the first Managers & Coaches Forum with Castrol & the LMA this week. The Forum was the first of its kind and saw 20 football managers from across Europe and the UK join up to discuss key aspects of the game.
The Castrol LMA European Managers & Coaches Forum, a landmark and pioneering event was supported and facilitated by Sir Alex Ferguson, a long standing LMA Board Member, and Howard Wilkinson, Chairman of the LMA, and took place at St George’s Park, the new state-of-the-art home of training, education and development for football in England from 13 -15 January 2013.
And although not strictly this week, right at the end of last week, the Beauty + Grooming head&shoulders team held a media event with new ambassador Joe Hart, inviting key journalists up to Manchester! The day was an absolute success, with coverage generated across broadcast, print, radio and online.
Our Energy + Industrials team arranged a number of media interviews for the Egyptian Minister of Investment Osama Saleh to update on the investment outlook in Egypt earlier this week. Interviews were held with BBC World News TV, The Guardian, The Financial Times, The Economist and Bloomberg.
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