Hill+Knowlton Strategies

This month’s Golden Globes kicked off awards season with all the glitz, glamour, pomp and ceremony expected of the 70th instalment of this highly anticipated annual event. Hailed as ‘the party before the Oscars’, it’s not only an unrivalled tool for predicting who’ll be recognised at the forthcoming Academy Awards, but is also useful when forecasting the key fashion and beauty trends of awards season and the year ahead. With the BAFTAs coming up next week, I took to predicting which trends are set to stay. 

Splits and Slashes

‘Leg bombing’ made the headlines again this year with the pin-perfect Rosie Huntington-Whiteley, Lea Michele and Eva Longoria paying homage to Angelina Jolie’s infamous pose. This trend also underlines the importance of looking and feeling body beautiful; read Venus and Braun Beauty Therapist Nathalie Eleni’s top tips for red carpet worthy pins on Female First.

Prediction: With the sun set to warm the shores stateside, we’ll be seeing more and more polished pins stepping out and hopefully they’ll be decked out in some statement stilettos and sparkling shimmer.

 Neutrals

Nude fishtail gowns, worn by stars including Megan Fox and Hayden Panettiere, led the way, hinting at a summer ahead of plain and pale classic pieces. Teamed with minimalist jewellery and simple hair and makeup, these demure and classy gowns exude just the right amount of glamour.

Prediction: More neutral and natural looks will certainly be gracing the red carpet, and the high street, as these young starlets prove that less is considerably more.

Red on Red

Red was the colour of choice with leading ladies Claire Danes and Jennifer Lawrence both doing well to avoid a matching red lip and instead opting to emphasise their eyes, lining them with thick, black kohl. The results: a perfect blend of strong intensity and classic Hollywood glamour. Max Factor’s Caroline Barnes reveals how to give smoky eyes a modern twist on Cosmopolitan.

Prediction: Red is here to stay, but the next stage in its evolution will see a move towards dark rouges, wines and magentas, as seen on Taylor Swift and forecasted by Vogue.

 Monochrome

Anne Hathaway, Julianne Moore and Nicole Kidman joined the hoards of actresses who proved that it doesn’t matter if your dress is black or white. Sculptural shapes and bold lines ensured that these gowns remained on-trend and lips were swept with rose pink shades to add that much needed splash of subtle colour. Sleek, cropped locks also sparked talk of a new trend (expect numerous trendsetters to take the chop this year as Hello reveal that short is the new long).

Prediction: As the weather is set to brighten up, I anticipate a colour blast of bright jewels and pastels next time around.

Bling

Kate Hudson and Downton Abbey’s Michelle Dockery simply shone with their gold detailing and accessories; it was the Golden Globes after all. Combining these elegant floor length frocks with tousled tresses also made these ladies my winners.

Prediction: Gold will continue to trump silver in the bling stakes and messier hairstyles are also going nowhere. However, quirkier choices such as dark and rose golds or halo braids and plaits are likely to make more of an appearance. Read more hot hair tips for Spring Summer 2013 on Glamour.