This week, rather than sharing a variety of work, I am just focusing on one as I think it is for such a fantastic cause:
This weekend Norwich City FC will proudly wear the logo of charity Railway Children on their shirts for their Premier League clash with Everton at Carrow Road. The Canaries will be lending their support for club sponsor Aviva’s UK charity partner, to raise awareness of the fact that one child runs away from home every five minutes in the UK.
Along with fans, NCFC Director Stephen Fry will show his support via Twitter to help raise much-needed funds for the charity. For every tweet or re-tweet posted on Twitter on match day including the hashtag #1every5, Aviva will donate £1 to Railway Children.
H+K worked on this project from the ideas stage right through to executing the activity in conjunction with Railway Children, Norwich City and our client, Aviva. This involved planning activity with the media and, crucially, over social media with a particular focus on Twitter. In order to help promote the activity the team visited the Norwich City training ground on this week (Thursday) to oversee an interview session with the club’s manager Chris Houghton and a photo shoot with him, star striker Grant Holt and representatives of the Railway Children charity.
We will all be on Twitter this weekend to do our bit to help raise as much money for the Railway Children as possible, we hope you will be too.
Also our Pampers team worked out that parents lose up to 4 hours of sleep every night due to their baby waking up but despite this sleep deprivation the mornings are a parents most favourite time to spend with their little ones. I must say cuddles with my boys are the best way to wake up!
Also just to note, this coming Monday Tim Luckett our Crisis and Issues head honcho will present part of a social media seminar to the Arts Law Forum in London. The Arts Law Forum is part of the alumni of the law firm Squire Sanders, who also run the event. Guests will include representatives from the National Theatre, Tate, British Museum, Royal Opera House, English National Opera and Comic Relief.
Three main topics will be covered during the day, of which Tim will present the third:
- “Inside and outside the workplace” – how to fairly deal with employees who abuse Social Media and IT (Ramez Moussa)
- “Internet defamation” – the remedies available to commercial organisations (Simon Garbett)
- “How to crisis manage: A case study” – Global PR and communications agency, Hill & Knowlton Strategies (part of WPP Group), will share some practical advice on how to protect your brand, manage communications and respond to incidents and negative criticism in a systematic and planned manner.
Tim will present two case studies of companies who ‘got it wrong’ and before going on to outline the lessons learned and top tips for protecting brands and mitigating reputational risk.
Have a great weekend all, wrap up warm!