The Food + Drink team have been working hard on the EMEA-wide ‘Bursting With Flavour’ campaign across UK, Italy, France, Spain and Germany. The activity launches new flavours and marks the brands first foray into interactive video with a series of films showing one brave Pringles® fan going up against the new flavours in a series of humorous challenges. To support local media outreach in each market, the team created 100 Personalised Pringles Packs and seeded these to key consumer and online media in each market. To view the videos, visit https://www.facebook.com/Pringles
Another busy one for our Army team as fourteen new Army recruits from North Wales swore an oath of allegiance to the Queen as part of their official entry into a career with the British Army on Tuesday. The Attestation ceremony took place at the British Army Careers Office on Glynne Road in Bangor, and included a traditional parade of the new recruits in front of their proud friends and family. Having successfully completed their oaths of allegiance, each candidate received his or her Attestation certificate which marked the final completion of their recruiting process and welcomed them as new members of the British Army.
Recruiting remains one of the Army’s highest priorities. The Army offers a wide variety of careers for both Soldiers and Officers, in the Regular and Territorial Army, with over 200 different roles available and recruits 15,000 people to the Army each year.
And hot off the press, our Retail + Leisure team today held an event which launched the IHG Trends Report, compiled by The Futures Company. The report looks at specific trends and how they are going to affect travel over the next 10 years. The report is called “The new kinship economy: from travel experiences to travel relationships” and identifies travel groups including ‘new global explorers’ – travellers from high-growth countries such as China and India. The debate was hosted by Simon Calder and the panellists included Richard Solomans IHG CEO, Sarah King from The Futures Company and Dr Miguel Moital of Bournemouth University.
The event took place at the Intercontinental Westminster Hotel and was attended by a range of media across travel, trade and lifestyle press. Stakeholders also attended including Visit England, ABTA, WTTC and Tourism Alliance.
Finally, a shout out to our Financial + Professional services GE Capital team for their simply fantastic piece of coverage in the FT’s special mid-market report this week. This is entirely the product of tenacity from the team that managed to convert a piece with no less than FIVE really positive mentions for GE Capital and the Leading From the Middle research.