Posts Tagged ‘Cameron’

Year in review: H+K campaigns 2011

Launching the world’s first snore absorption room; creating the world’s biggest shave; reinterpreting art with technology; revealing the best place in the UK to bring up a family… As 2011 draws to a close, we take a look back month by month at some H+K Strategies campaigns and work throughout the year.

January: City & Guilds Million Extra

You're hired: Karren Brady+ City & Guilds' Chris Jones

To start the new year, preparations to launch City & Guilds first ever Apprenticeship Summit went underway early on. The aim of the campaign was to help ensure one million Apprenticeship starts by summer 2013.

In January, we commissioned a report to identify the barriers employers face in hiring apprentices with the findings discussed by key political and business leaders at the Summit, hosted by Apprentice star Karren Brady.

Nearly 100 pieces of coverage resulted from this campaign as well as a request from Professor Alison Wolf to receive a copy of the full report after seeing the articles to include in her Government review of 14-19 education.

February: Intel Remastered

Shortlisted for various industry awards, our Technology team created an exciting art campaign- Intel Remastered to showcase the creative application of Intel technology. The project saw 13 modern artists reinterpret iconic masterpieces using digital technology and techniques.

Pushing the boundaries of art and creating one of the most talked about art events on the year, the stories and inspiration behind classics such as Picasso’s ‘Guernica’ and Da Vinci’s ‘The Last Supper’ were retold and presented to a digital-savvy audience.

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Web Curios

posted by Matt Muir

I am in the slightly surreal position of writing this Curios whilst our blog is in fact broken (a fact in no way due to incompetence on the part of anyone, no sirree), meaning that there is NO GUARANTEE that any of you will be able to read this sparkling prose. It’s strangely liberating, much like the fact that I am sitting here clad in nothing but a tshirt and a winning smile. I could say ANYTHING!

I won’t, of course; I need the money that webmonging provides. Instead, I will pause a moment to reflect upon a week in which it turns out that God’s not quite ready for us yet (unless of course the Rapture in fact happened and it simply turned out that He took a good look at us and thought “Actually, hang on, none of this shower is worth saving”.  It wouldn’t be that surprising, given, you know, stuff like this); in which Ryan Giggs realised that you can’t in fact sue the internet (an aside – does anyone else think there’s something STARTLINGLY VULGAR about the incredible speed at which the Imogen Thomas cash-in vehicle is now moving? The full-page Paddy Power ads in this morning’s Metro were a particular highlight; well done, everyone, aren’t we CLEVER!), thus hopefully putting an end to this startlingly tedious superinjunction business (or that’s what Giles Coren hopes, anyway. Out of interest, if I just write Gareth Barry’s name here does that mean that I go to jail too?); in which some of the most powerful men in the world met in London (and they let The Man play too!) to take part in what appears to have been the worst game of table tennis ever played; and in which over 13,000 people LISTENED TO MY VOICE – on that point, in the unlikely event that anyone from Radio 4 is reading this and you fancy mixing up your roster of continuity announcers a bit, I am absolutely open to offers. HIRE ME, RADIO 4.

On that note, and with the threat of both jail and, I would imagine, the sack hanging over me, on with the internetstuff. Happy Friday, my children, happy Friday to one and all.

I have no idea why, but I love this picture very much indeed.

Things About The Internet:

  • These aren’t new news, so I won’t dwell on them as you’ve doubtless read about them on some other SOCIAL MEDIA GURU’S blog, but Facebook has added the ability to tag Pages in photos (thus giving us all that longed-for ability to link to Coca Cola’s Facebook page from our pictures. Hear that sound? That’s the sound of thousands and thousands of souls, fizzing sadly into nothingness as we take one more step towards being nothing more than dead-eyed marketing shills!), and has also updated the manner in which its ‘Share’ functionality works, allowing users to share links with specific Groups / Friends. There’s nothing evil about that, I don’t think.
  • This IS New – Google Correlate – New cleverness from Google, allowing you to map search terms against each other to find patterns. It’s appallingly hard to explain, or at least it is for me; they do it rather better on the site, so I suggest that you go there.
  • Social Search and Filter Bubbles and Stuff: Both Google and Bing hace recently been wanging on about their increased commitment to integrating social into search; that is, factoring in data from your Facebook and Twitter profiles when compiling search results. WHY IS THIS A GOOD IDEA? Ok, so I’m possibly being a luddite about this, but my friends are not necessarily experts on stuff I am searching for. Just because 8 morons who I used to go to school with and haven’t spoken to in 16 years happen to ‘like’ a story from the Mail Online doesn’t mean I want it appearing at the top of my search rankings. Ok, so obviously it’s more sophisticated than this, but this is a prime example of the growing problem of filter bubbles, as brilliantly explained in this recent TED talk by Eli Pariser (it really is interesting, I promise) – that is, information filtering based on existing tastes / preferences, and the problem of sourcing that this can and does create; when the web can learn our tastes, can provide us with prioritised information based on what our friends – who are likely to be like us – are consuming, what are the long-term consequences? This isn’t a new concept – after all, people have been reading the newspaper that best reinforces their existing worldview for years – but one that will become increasingly relevant as automated curation becomes ’smarter’ (or, at the very least, more ubiquitous). Perhaps we should all make an effort to take our news from a different source each week? Just a thought.
  • NOT STRICTLY ABOUT THE INTERNET BUT STILL WORTH READING: A Really Good Article About Making: As an antidote to that, this is genuinely the most inspiring thing I’ve read in ages. I am generally not a fan of motivational / life lesson-type stuff, but this is a truly wonderful piece of writing about doing and making and creativity and the brilliance of being curious. Do take 5 minutes to read it; I promise you that you will be slightly happier and more inspired afterwards.
  • How To Win Arguments On The Internet Without Really Knowing What You’re Talking About: This is actually a very smart piece on the psychology of debate and the particular application of it online. Part of a series of essays, and worth a look. Largely so you can up your troll game.

YES!

Some Websites I Have Liked Recently:

  • Ana SomniaI’ve never been a little girl, and it’s unlikely this state of affairs will change in this lifetime; nonetheless, had I been one this is what I like to imagine my dreams would have been like. An awesomely trippy website which is halfwaybetween storybook and art project, and which has one of the most captivatingly creepy and odd soundtracks I’ve heard in a while. Click and play – a lot of it’s procedurally generated, it would seem, which means each of you will experience it in a different manner.
  • Vorsong Iceberg Energy Water Feng Shui Brand!I’m reasonably sure that this is some sort of spoof, but I’m buggered if I can work out of what / why. If it’s not, there are some very, very strange people marketing this water.
  • Er, Horseracing?I don’t read Japanese, therefore my ability to understand what in the name of sweet Baby Jesus this is about is pretty much 0. It’s…just mental, really. Just click stuff until the race starts and watch, mouth agape, at the ensuing oddness.
  • Shame Be GoneMy lovely colleague Chris Smith alerted me to this yesterday; it offers the potentially useful service of writing hard emails for you. Want to dump someone? Need to explain exactly why you were cheating on your wife with that glamour model? These guys can help.
  • Dumb Tweets At Brands – Sometimes the quality of ‘engagement’ brands can achieve through social media is of questionable value.

Alan Sailer takes amazing pictures. Click the image for more.

The HitchHiker’s Guide To The Galaxy – This Wednesday was Towel Day, and reminded me not only of the sheer amazingness of Douglas Adams’ work but also how good the original Hitchhiker’s game was. I say ‘game’; it’s more an interactive novel, the whole thing written by Adams’ himself and containing some brilliant gags and some of the most impressive / frustrating (depending on your mood) examples of lateral thinking you will ever find. Take the afternoon off and play it. You too, The Man!

Some Wordy Stuff:

  • Ulysses, On TwitterLiterary experimentation in 140 characters isn’t new (I covered this in a VERY early web curios, for example), but this is a really interesting experience. The idea is to recruit a bunch of James Joyce aficionados to take sections of the legendarily ‘challenging’ novel and submit them to a central account, from which they will be tweeted on 16th June as part of Bloomsday (an annual  celebration of Joyce’s life and work) – as the novel unfolded over the course of a single day, so the Tweets will reflect the narrative. Will be interesting to see how it works.
  • Live Writing ProjectionThis might be my favourite thing on here this week. As part of the promotion for New Zealand’s BNZ literary awards, the opening lines of short stories were projected onto public spaces in Aotea Square, Auckland. And then passers-by started to realise that the story being written might be about them…
  • Motion Poems – Poetry set to animation. Some really beautiful work on here; recommended.

Katie Alves paints scenes from films on people's eyelids. This is The Nightmare Before Christmas.

VideoStuff! Enjoy – and given the fact that it’s our last bank holiday for AGES, I ORDER you to slack off for the rest of the day and watch all of them.

1) I’m opening with what is by far and away the most rubbish song I’ve featured on Curios for AGES. It’s worth it, though, for the video is all kinds of supervideogamegeekery. See how many retrogame references you can spot – there are HUNDREDS in there. I’m thinking that the audience for this is going to be primarily male. Oh, and if you do like this song then you are a cloth-eared dunce. Sorry, but it’s true. Goldfish, with “When We Come Together”:

2) This, on the other hand, is a great song by a band called Bad Lamps. The video, made by some random off the internet, features what I think is a whole host of clips from porn movies, strung together to accompany the song. There’s no nudity whatsoever, and there’s something weirdly poignant about seeing the nonsex elements of bongo movies:

3) This song about smoking has a fair bit of Johnny Cash’s ‘Boy Named Sue’ about it, which is no bad thing, and the video is very Terry Gilliam / Monty Python-esque, which is also good. Made me really want a tab:

4) Loom is a jaw-dropping piece of animation. Probably not great if you’re an arachnophobe, mind:

5) God, OFWGKTA are SO LAST MONTH. If you never found any of their output upsetting or abrasive enough then you’ll very much like Full Moon by current internet obsession Death Grips:

6) PHEW, THAT WAS A BIT MUCH WASN’T IT? Let’s come down with this, by Black Light Dinner Party. It will make you want to be a New York hipster, just a little bit. Older Together:

7)  I have no idea who this girl is, but her endearingly inept (and very, very sweary) cover of ODB’s “Got Your Money” has made her my new favourite internet person. I bet she’d be THRILLED to know that:

8) It’s a remote control plane, THAT LOOKS LIKE A SUPERHERO. Amazing. Want one:

9) To close, this week’s eyemeltingly strange video of the week – there’s a point in this that genuinely makes me shudder each time I watch it. ENJOY!!!!

FPS’ Friday Fiver

This week, our Friday Fiver considers the upcoming Budget following the Conservative Party Spring Conference, before moving on to talk about Starbucks’ logo change, that leads us on to Hutton and this week’s Public Sector Pensions report. We also look at a spot of match fixing and you’ll see the next iteration of our commentary on Charlie Sheen’s apparent demise, before letting you in on a little FPS team lunch action. Bon appétit!  

 Thanks to Marie, Linzi, Daisy and Karen for contributions.

 A Growth Budget? 

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10 Reasons to take advantage of the Big Society

This Wednesday (20 October), the UK will see one of the most significant reductions in public spending announced in recent memory in the Comprehensive Spending Review. Motivated by a massive budget deficit and an ideological desire to see the powers of state reigned in.

The flip side of this is the Government’s plan to replace the sprawling tentacles of the state with ‘The Big Society’. In contrast to the Comprehensive Spending Review, it is not a subject the Government feels comfortable talking about. As demonstrated recently by Jeremy Hunt, Secretary of State for Culture, Media and Sport.

Nevertheless, the Big Society poses an opportunity for businesses to amplify their Corporate Responsibility activity, gain recognition from Government and deliver profit.

The reasons for this are as follows:

1. The Big Society’s ambiguity means it is open to interpretation, and therefore enables businesses to shape what the ‘Big Society’ looks like.

2. Good Corporate Responsibility can deliver a business end as well as a social end. M&S’ Plan A was a forerunner, other examples include the Co-operative Group and the Big Issue, ethical business models tied to profit, epitomising the role Cameron sees businesses playing in society, delivering a public service, meeting a societal need, not because it justifies the less ethical parts of their business, but because it is good over the long term.

3. Fiscal consolidation gives the private sector an opportunity to deliver public services at a profit. According to The Times radical welfare proposals suggest leading banks may be asked to invest in schemes designed to help children from poor backgrounds. Profit would be generated by savings in the cost of benefit claims and dealing with crime. At the very least there is significant potential for job creation as highlighted by the recent PwC report.

4. The Big Society agenda is not going anywhere. David Cameron has claimed ownership of the Big Society agenda. At Conference he claimed he was going on about it years before the cuts, but Ed Miliband, the new Labour leader made ‘the Good Society’ a tenet of his Conference speech too.

5. The Government will support organisations and programmes seen to deliver the Big Society as they will save them spending money.

6. Traditional Corporate Responsibility markets are increasingly saturated. Financial capability is one example where this is true. Businesses need to figure out where there is a need; an unfashionable cause can prove more compelling a proposition and provide greater opportunity for exposure. Aviva’s (client) Railway Children campaign is a great example.

7. Corporate Responsibility is too often viewed internally and consequently externally as a communications exercise.

8. Economic imperatives determine that organisations provide funding and work with charitable or public sector partners already. Where these partnerships deliver a societal need over the long term they can be considered as contributing to the Big Society. As highlighted on the Today programme many schemes already exist, Vision Housing for example, provides housing for newly released prisoners in South London reducing re-offending rates significantly and therefore making a huge saving to the public purse in the long run.

9. Delivering a societal good positions organisations favourably with consumers and their employees.

10. Big business offers unique assets: buying power, geographical reach and expertise.   

Those who understand the above and communicate their activity in the language of the Big Society will have a competitive advantage.

If you want to know how your business can take advantage, get in touch.

Web Curios

posted by Matt Muir

Webmongs, I won’t lie to you – I am having what fat, sweaty policemen from 1970s detective shows would legitimately refer to as ‘a rough one’ (quite possibly whilst mopping their sweaty forehead with a gingham handkerchief – repeated attempts to find an image to accompany this phrase have proved fruitless, but I can now safely say that I do not recommend Googling “fat sweaty police chief” with Safe Search turned off).

Despite this, my dedication to bringing you the very best some stuff I found online this week continues unwavering. Not least because this post marks the 10th anniversary of this (in)glorious experiment in exactly how much rubbish one can get away with churning out in the name of ‘work’. That’s right – you’ve now had 10 weeks of this crap. It probably feels like longer.

To celebrate this momentous milestone, I would like to run a competition. That’s right, YOU CAN WIN A PRIZE. Just leave a comment at the bottom of this post, telling me something interesting. The person who posts the thing which I like best will win…a book. One of my books, to be precise (I’ll try and make an appropriate choice depending on who it is). I might even throw in some other stuff too, depending on what I’ve got knocking around at home.

I’ve just reread that – effectively what I’m offering you is a random choice of second-hand novel and possibly some other miscellaneous, used tat. This is a rubbish competition. Sorry.To make up for this, here’s some links and words:

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The role of presentation in the leaders’ debate

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Earlier today, I spoke to Catherine Cross, Head of Media Training at H&K, on last night’s Election debate and the performance of the three party leaders. Here are Catherine’s thoughts…

Web Curios

posted by Matt Muir

It’s hard to know where to start this week. THERE HAS SIMPLY BEEN SO MUCH HAPPENING. Frankly, though, it probably doesn’t matter what I write here (yes, I know that it never matters, but indulge me) given the fact that The Rapture is almost certainly nearly upon us. Look at the evidence – volcanoes, strange lights in the sky, Nick ‘Casanova’ Clegg now a shoo-in at No.10 after proving himself the least robotic and inhuman of our three potential leaders on TV last night…the end times are coming. Frankly it’s only a matter of moments before the skies are filled with smug Christians all laughing and pointing as they are raised up to heaven to watch the rest of us boil in fiery eternal torment (obviously there is NOTHING remotely un-Christian about this image). With that in mind we might as well enjoy our last moments, and what better way to do that than to waste the final precious minutes of life remaining to us by staring catatonically at a computer screen and ‘enjoying’ this week’s roundup of ephemeral rubbish that couldn’t be any less consequential? But before we get started, an amazing photo of a volcano (no, not this one) from the most amazing man on Twitter, @Astro_Soichi:

Two lakes inside a volcano, taken from space. Yes, SPACE.

Two lakes inside a volcano, taken from space. Yes, SPACE.

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The Conservative Manifesto

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The Conservative Manifesto is a monster, four times longer than the 2005 edition and more than a match for Labour’s own lengthy Manifesto. This tells us first and foremost that David Cameron still does not believe that he has conclusively dealt with the accusation that the Conservative Party is heavy on presentation, light on substance. Today’s Manifesto is a concerted effort to establish that his party has a carefully prepared programme for Government.

However, in many ways the detail is less important than the main themes: that the Conservatives are the party of change and offer a fundamentally different political philosophy from the Labour Party.

First, change. One opinion poll that has barely fluctuated in recent months is people’s reaction to the question: ‘Do you want five more years of Gordon Brown?’ This is one of the Conservatives’ main trump cards coming into the election but it has been neutralised, at least in part, but the public reaction to the expenses scandal. The public don’t like Gordon Brown very much, but then they don’t like any politician very much. Everyone has been tarnished. This always made it unlikely that the Conservatives could win a landslide victory as Tony Blair did in 1997 when he successfully presented himself as the change candidate sweeping away a corrupt and discredited administration. That would never wash this time.

Despite that, the country does want change and the Conservative Manifesto certainly tries to offer it. Indeed, the first three of the five main sections start with the word “change” (“Change the Economy”, “Change Society” and “Change Politics”).

The fourth section, “Protect the environment” is also interesting, for a slightly different reason. David Cameron is still not confident that he has yet convinced enough of the British public that he has changed his party – that he has finished the process of ‘decontaminating’ the Conservative brand. In January, an opinion poll conducted by the Conservativehome website amongst 144 Conservative candidates fighting winnable seats were asked to rate 19 policies by order of importance. “Reducing Britain’s carbon footprint” came last. By placing the environment alongside the economy, social policy and security, the Manifesto is a rebuttal of the accusation that the party’s stated commitment to environmental issues is just more spin.

Second, political philosophy. The most important message that comes through loud and clear from the Manifesto is that the Conservatives favour ‘small state’ rather than a ‘big state’ solutions. David Cameron is famously uncomfortable with the concept of ‘Cameronism’, but if you had to pin ‘Cameronism’ down to one idea, this would be it. The autumn conference was awash with posters stating that “There is such a thing as society; it’s just not the same as the State.” It was also at the heart of the leader’s speech. This was no coincidence, and it remains the core Conservative philosophy that has been carried into the Manifesto. As the Manifesto states: “In a simple phrase, the change we offer is from big government to Big Society.” The Manifesto’s title, “Invitation to join the government of Britain” makes the same point: this is a Manifesto that calls for the empowerment of the individual rather than state control.

Importantly, this focus on individual empowerment has allowed the Conservatives to launch their Manifesto by emphasising positive messages rather than negative, and with a sense of hope. They have been accused in recent weeks of fighting a campaign focused on the Government and, specifically, the personality of Gordon Brown. As a result, it was instructive that David Cameron opened his speech this morning with these words: “Manifestos, policies, acts of Parliament – all these things are powerful but not as powerful as acts of people. We can deal with our debts. We can mend our broken society. We can restore faith in our shattered political system. But only if millions of people are fired up and inspired to play a part in the nation’s future. The manifesto we’re publishing today is a plan to change Britain for the better.” The central lesson of President Obama’s election victory – the power of a positive, hope-filled campaign – has been taken on board.

Labour’s Manifesto went a different way, arguing for the central role of state intervention. This reflected Gordon Brown’s own convictions, and his pride at stepping in decisively in the wake of the banking crisis. Likewise, the Conservative Manifesto reflects David Cameron’s personal convictions.

As well as emphasising the key dividing line between Labour and the Conservatives, this has ensured that the election campaign has come down to the personalities of the two main leaders. The TV debates, starting on Thursday, have become more important than ever.

At last…the game’s afoot!

So are we in for the closest, most exciting election for a generation? Well all things are comparative.

The last three elections were all forgone conclusions before they were called. And ’79, ’83 and ’87 were pretty much the same.

And despite wobbles in recent weeks and a narrowing of the polls the question in this election seems still to be whether the Conservatives will win well enough to have a majority rather than whether they will win.

My sense is that the strict calculations that the Tories need at least a ten point lead to get a majority are probably too strict. This will come down to a seat by seat fight as much as a national swing sweeping the country. With a public less than enthused by their political class, it will be about which party has the resources to identify their vote and get it out – and on that score the Conservatives will be much better resourced than Labour.

Looking at it from a voter’s point of view rather than a political anorak’s both parties are offering tough times ahead and the only thing they seem to be disagreeing on is when the tough times start.

In those circumstances it will be difficult for either party to suggest the other is a great danger or that this is a vital election – although it undoubtedly is.

It is going to be hard to represent change or freshness when every MP is seen as having their snouts in the political trough after the expenses scandal.

David Cameron is trying to be fresh by talking about hope and optimism – although just a few months ago he was talking about an ‘age of austerity’.

Gordon Brown’s difficulty will be to find a voice which the public sense points to the future not the past.

The real question to focus on in the next four weeks is whether the Tories manage to manufacture a wave they can ride to an overall majority.

The last time there was a real shock in the election result was in 1970, when Labour led in the polls but were defeated. Since then, however, polling has become an awful lot more sophisticated.

The closest to a shock since was 1992, when exit polls suggested a hung parliament but the Tories got a working majority.

There is not anything like the sense of a ‘time for change’ as there was in 1997. Nonetheless, the feeling is there will be change. Unless Labour can embroil the Tories in a fight – and quickly – at the start of the campaign it looks like Cameron is heading for Number Ten.

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Why the Tories’ double digit lead has now become two fingers to politics.

Why are the polls narrowing? Well, we can rule out one thing. They are not narrowing because Labour is suddenly enjoying a surge in support. They are rattling around between a base of around 30 and a glass ceiling at 33 per cent of the vote.

But Tory support looks to be ebbing away faster than Stephen Byer’s career prospects. Rarely reaching to the mid-forties even when things were going for the Tories, the forty barrier seems re-erected and mid to high thirties is becoming the norm.

What has gone wrong for David Cameron when the Government still looks accident prone, economic pain endures and the image of politics continues to sink into a gutter that seems to have no bottom?

Cameron’s leadership started with him successfully winning something his three closest predecessors never had – permission to be heard.

We can debate how far he actually has reformed the Conservative Party, but riding with huskies, talking about the politics of happiness and complaining about chocolate being sold at check-outs did seem to make him look different enough to give him permission to speak and the public listened. Now they seem to have their fingers in their ears.

Yes, there has long been the suspicion that Cameron has failed to ’seal the deal’ with voters. His vision of what a Tory Britain would look like is still not very clear. But is that enough to becalm the powerful forces of ‘time for change’ which seemed to have been unleashed?

I don’t think Cameron’s stutter has been caused by any dramatic startegic move by Labour – nor indeed any major blunder by him.

It’s the failings of his class which cause the problem – and that is nothing to do with where he went to school or how posh he is.

The fall of the political class, from Cameron to Dennis Skinner, William Hague to Harriet Harman has removed his ‘permission to be heard’ as it has removed it from almost every frontbench mouthpiece on all sides. Why, even the blessèd Vince Cable seems to be doubted these days.

The expenses scandal has turned into a dripping roast of sleaze, which drip, drip, drip erodes the credibility of all politicians.

There is little sign that the public are warming to Gordon Brown. But there are signs they have come to terms with him and many have decided they can put up with him. That is why allegations about his violent temper made no impression. Gaffes and blunders don’t seem to matter. Public expectations of politicians are not high.

The PM himself has grasped this. In a recent speech he said that with him, for good or ill, what you see is what you get. He is not pretending to be perfect, or better than anyone else any more – just effective.

In a sense, if the public think politicians live in a sty, you might as well ‘oink’.

Cameron seems to be denting his own authenticity by trying to do what ‘forces of change’ are supposed to – look different from the politics they are trying to replace.

But when MPs have fiddled their expenses, go on foreign holidays to exotic locations paid for by foreign governments and flog themselves for five grand a day to the highest bidder, it is difficult to sound credible when a politician claims to be different.

He compounds this when Cameron tries to make sleaze a party political differentiator, as Blair did in 1997. In the current climate it just confirms he is a politician like the rest of them.

The background noise from the decline of politics has drowned out Cameron’s ‘permission to be heard’. The public don’t buy moral compasses any more. Playing the virgin in the brothel doesn’t work anymore.

Maybe just saying you can run the brothel better is the way to win an election when the public seems to want everyone to lose.

No double digit leads any more. Just two fingers from a public returning the contempt to politicians, which those politicians showed to the public in every expense claim they signed.

It might have worked in ‘97. But in today’s Britain, the only change people believe in, comes from a fiver, NOT a politician.