On Tuesday Google announced that it has decided to change the name of the next version of Android from key lime pie to Kit-Kat. It was a move that brought smiles to the faces of all us here in the H+K tech team, and I expect many more when they found out.
It’s a really interesting idea from both Google and Kit-Kat. In in a deal that we are told will not include any exchange of money, it is a great way for two brands to work together – two brands that wouldn’t otherwise have much reason to be associated. Some may question the point if this is the case, but I think it should just be taken on face value as a fun way to promote the next mobile operating system (OS) from Google.
For those that don’t know, Google always names the latest version of its OS after something sweet, working its way through the alphabet. Previous versions include, cupcake, donut, froyo, gingerbread, honeycomb, ice cream sandwich and the current version jellybean. With Kit-Kat being named as the next version we wonder whether this is now going to be the precedence rather than an anomaly?
If so we could have some interesting names to come, Lion bar? M&Ms? N… hmm, maybe they’ll move from sweets to sports and we will see Android Nike?
Who knows? And really it doesn’t matter what it is called – the main thing for Google is that it keeps innovating and tightening its grip on the number one mobile OS position, which despite this weeks other big news with Microsoft acquiring Nokia’s mobile business, it seems like doing for some time.
At H+K we like the way Google looks to work with a sense of fun and this is a great example. With iO7 due for launch very soon, I bet the world’s Granny Smith growers are kicking themselves for not dropping a line to Cupertino…