Yesterday, I went over to Google for a different kind of APG event. Titled “Dark Arts of Digital: Video Masterclass,” this hands-on session covered the practical principles of YouTube. We all know how important video is in content marketing. And, in the never ending quest to uncover the secrets of what makes something go viral, it’s smart to hear directly from the people that own the data.
The best part of the day was making, uploading and annotating our own video. Unfortunately, we didn’t get to play in the YouTube creator space studio, but I’ve had a tour of it earlier and it is enough to tempt you to into vlogging full time. However, it was the following tips from the YouTube experts that are of most value to our work with brands.
Not surprisingly, Authentic Content (aka a video made specifically for YouTube or online viewing) works best. They listed these five winning categories below: Read the rest of this entry »