Hill+Knowlton Strategies

Take an insightful 5 minute spin through today’s top trends effecting communication with H&K’s Kati Sulin. (There has never been a more exciting time to be in PR imho.) For Finnish speakers, there’s lots more from Demystifying Digital on the Helsinki office blog.

Here is a five minute case study from one of the top charities in the UK. Dogs Trust makes great use of all the different tools and platforms — from Twitter to Flickr and more — to connect their brand (and their dogs) with their audience. Alex, their Digital Marketing Officer, bravely did her first ever Pecha Kucha / Ignite presentation at Demystifying Digital to rousing applause. Clearly she also had the cutest visuals of the day.

Next up in our series of Pecha Kucha / Ignite presentations from Demystifying Digital is our own Brendan Hodgson. He reminds us that for every action there is often a reaction. And the speed and impact of digital and social media provides both opportunities and challenges for corporate reputation management and crisis comms. Brendan’s advice: Don’t Panic (just be prepared).

Client feedback is showing that one of the most popular sessions at our Demystifying Digital symposium was the rapid fire Pecha Kucha presentations. Often presented under the O’Reilly Media Ignite branding (as we did at Stream) it is a five minute way to get interesting content across in an energetic manner. We will get them all posted here for you, starting with Mikael Jungner, the Managing Director of the Finnish Broadcasting Company YLE, and his look at corporations, pop culture, control and the meaning of Social Media. Nautiskella.

We do quite a few events for clients here at H&K. But the two day D2 conference is the biggest I have ever been involved with. Both for the power of the speakers on the agenda, and the wonderful range of clients and guests attending. I am not really nervous, because we have done so much prep, but I do hope my part goes well. I get to follow the opening keynote from Sir Martin Sorrell. Ok, so maybe I *am* a little nervous.

You should follow #HKD2 and @HK_London to see more content as it gets posted from the event.