Hill+Knowlton Strategies

I’ve been enjoying the entertaining farewells to 2011. Videos, memes, and pretty much anything digital. But I think the more important part of any happy new year reflection is gazing forward at 2012. I won’t detail my theory on the future of agencies in general, or give advice like this. Instead, my crystal ball shows very clearly the immediate future of my own agency. Because — as with any business based on talent — our fate is clearly written in our open job opportunities.

PLEASE PASS THE LINKS BELOW ON TO SUPER SMART, NICELY AMBITIOUS FRIENDS. While the specifics are all about H+K Strategies 2012, I truly think you’ll find this list serves as an accurate prediction of the marketing and communication industry as a whole. Happy New Year.
Stay with me after the jump, or go straight to the job specs:

• Head of Digital Studio
• Senior Digital Strategist, Consumer Packaged Goods
• Director, Change + Internal Communications
• Director, Issues + Crisis
• Intern, Food & Drink

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This post is courtesy of Ryan Levitt ( digital consultant in our retail & food & drink teams) – a weekly recap of the ‘look at this fab digital thing’ emails that we receive at H&K – in one helpful list.  (edited / adapted by me)

LINK #1:Social Media has little impact on online retail purchases

This first link states that social media has little direct relation to purchases in the retail space? So why should people create social media sites for retail brands then? Well, it’s a must for brand awareness, and to highlight activity around key dates and sale periods. It’s also a great platform to generate email addresses for a database – which IS the leading method to generate sales.

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I love connecting with different parts of our network, like the star team in Finland. Yesterday, I was honored to be their keynote speaker for a new event on political campaigns and social media.

The huge European interest in the Obama story gave Kati Sulin, my fellow Interactive Strategy Director and COO of our Helsinki office, the idea to invite me to share my perspective as an American voter. The event was great fun and I even learned a bit about Public Affairs in Finland from PA lead Sari Siikasalmi and team. My very personal journey in social politics is below.

All this social media madness comes down to the same vital ingredient for any form of human communication. People. Cast the right talent to the task and you will succeed. Our own David Jones shows you how with his star turn five minutes on stage at Demystifying Digital.

We naturally followed his advice. Can you spot these characters on our own H&K London team? Reconnaissance | Mad Scientist | Communications General | Community Manager

Next up in our series of Pecha Kucha / Ignite presentations from Demystifying Digital is our own Brendan Hodgson. He reminds us that for every action there is often a reaction. And the speed and impact of digital and social media provides both opportunities and challenges for corporate reputation management and crisis comms. Brendan’s advice: Don’t Panic (just be prepared).