Hill+Knowlton Strategies

I’m excited to be here at our office in Copenhagen polishing my presentation for tomorrow. This is our third full day D2 conference of 2011 following on the London event in June. We are blessed to once again have top shelf speakers from Facebook, Google Mobile, TNS, Wikipedia and especially welcome a new addition: Google+. In an input survey we are doing with our clients to structure the next conference, we had more clients asking to learn about Google+ than any other platform.

Follow #HKD2 for snippets from the day. We will be posting some of the presentations afterward. My short but sweet talk below to get the ball rolling. It explains what we mean by Demystifying Digital; feel free toping me if you want the voice over.

More goodies from our Demystifying Digital client symposium. Speakers Jory Des Jardins, founder of BlogHer and Mascha, founder BeautyGloss.nl (one of the top blogs in the Netherlands), continue their conversation from this earlier post.

All this social media madness comes down to the same vital ingredient for any form of human communication. People. Cast the right talent to the task and you will succeed. Our own David Jones shows you how with his star turn five minutes on stage at Demystifying Digital.

We naturally followed his advice. Can you spot these characters on our own H&K London team? Reconnaissance | Mad Scientist | Communications General | Community Manager

Take an insightful 5 minute spin through today’s top trends effecting communication with H&K’s Kati Sulin. (There has never been a more exciting time to be in PR imho.) For Finnish speakers, there’s lots more from Demystifying Digital on the Helsinki office blog.

Here is a five minute case study from one of the top charities in the UK. Dogs Trust makes great use of all the different tools and platforms — from Twitter to Flickr and more — to connect their brand (and their dogs) with their audience. Alex, their Digital Marketing Officer, bravely did her first ever Pecha Kucha / Ignite presentation at Demystifying Digital to rousing applause. Clearly she also had the cutest visuals of the day.

Client feedback is showing that one of the most popular sessions at our Demystifying Digital symposium was the rapid fire Pecha Kucha presentations. Often presented under the O’Reilly Media Ignite branding (as we did at Stream) it is a five minute way to get interesting content across in an energetic manner. We will get them all posted here for you, starting with Mikael Jungner, the Managing Director of the Finnish Broadcasting Company YLE, and his look at corporations, pop culture, control and the meaning of Social Media. Nautiskella.

We do quite a few events for clients here at H&K. But the two day D2 conference is the biggest I have ever been involved with. Both for the power of the speakers on the agenda, and the wonderful range of clients and guests attending. I am not really nervous, because we have done so much prep, but I do hope my part goes well. I get to follow the opening keynote from Sir Martin Sorrell. Ok, so maybe I *am* a little nervous.

You should follow #HKD2 and @HK_London to see more content as it gets posted from the event.