Hill+Knowlton Strategies

More goodies from our Demystifying Digital client symposium. Speakers Jory Des Jardins, founder of BlogHer and Mascha, founder BeautyGloss.nl (one of the top blogs in the Netherlands), continue their conversation from this earlier post.

Not to get all Freudian, but to understand bloggers, it is good to start with our motivations for blogging. There is such an amazing mountain range of blogs, yet there is a common thread. (Hint: it’s Passion.)

I asked this question at H&K’s recent Demystifying Digital client symposium. Two of my favorite star bloggers, Jory Des Jardins, founder of BlogHer (the largest network of women bloggers), and Mascha, founder BeautyGloss.nl (one of the top blogs in the Netherlands), shared their view.