10
Mar
2011
Why I’m not going to SXSW
As the river of tweets flood in from Austin, I’ll be part of a more intimate stream. Stream Asia to be exact. Now in it’s fifth year, the invitation only WPP Digital unconference Stream was founded by Sir Martin Sorrell and Yossi Vardi. Today is the kick-off for the first one to be held in Asia.
While the appeal of SXSW is undeniable, I am so privileged to be here that I can’t be at all jealous of friends gathering in Texas. Both locations will have the high energy of a revival meeting, as is common with camps of people who view digital as a religion.
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