13 July 2012
Did you know the skin is the body’s largest organ? Do you know the difference between SKs and BCCs?
Guy Leech, UV Cameras and Skin Checks, have been a big part of our lives for over a year and a half.
For the past 18 months the H+K health team have been instrumental in developing a skin cancer awareness campaign on behalf of LEO Pharma called Know Your Own Skin. While most sun protection campaigns focus on prevention, for many the damage has already be done. Our research showed that Australians who grew up before ‘Slip, Slop, Slap’ already have damage – and don’t know how to recognise it, or what to do about it. Armed with this knowledge we knew we needed to raise awareness of sun damage, with a focus on the 40+ age group. The aim: to help encourage Australians to conduct regular self skin checks, raising any concerns with their GP, in conjunction with equipping healthcare professionals with tools to conduct simple skin checks.
Know Your Own Skin is a multi-platform campaign, which the H+K health team members have worked tirelessly on. A website has been developed, and an iPhone app was launched, which we can proudly say has had more than 6,000 downloads in the past 3 months. We engaged IronMan champion Guy Leech, who has personal experience of sun damage, as our campaign ambassador. We organised grassroots activities including educational booths at the Gold Coast, Portsea and Newcastle IronMan events. The team went to ACP and Pacific magazines publishing houses to show the health writers the importance of skin checks, and to launch the new app. We brought the beach to the city and gave free skin checks to the public to raise awareness of the damage a summer under the sun could do.
We used our research to come up with engaging and newsworthy headlines such as “Over one third of Australian’s don’t think they are at risk of sun damage because they currently avoid the sun and use sun protection. However, for the vast majority of ’babyboomers‘, the damage has already been done.”
We can now say everyone at H+K Strategies is skin savvy and checks their skin regularly.
I’ll leave you with one questions, have you checked your skin lately?