A champion of PR students, Bob “Pritch” Pritchard spent some time with us to share highlights from the PRSSA Conference which took place prior to the PRSA Intl Conference. We enjoyed the discussion that covered everything from student-operated agencies to being competitive and standing out in a very tough market.

Before Jeffrey Hayzlett wowed the PRSA crowd, we had a chance to hear the former Kodak CMO’s take on public relations and social media.

This year’s PRSA President, Gary McCormick, found time out of his busy conference schedule to talk with us.

Bey-Ling says measurement matters (that means knowing math) and gives insights on how her students engage with social media.

As the conference was closing, we caught up with some attendees to get their thoughts on the speakers, social media and how they keep up with all of the changes.

After presenting in the General Session, Charlene Li took some time to talk with MaryLee Sachs about how to remain competitive in this fast-moving business world.

Joshua Hatch, Interactive Director, USA Today, looked at the changing media landscape and talked about how journalists are becoming their own brands.

H&K CEO, Paul Taaffe gives us a sneak peak of his presentation — a look at the key drivers of global business and what it means for communicators.

Bob Hastings, this year’s co-chair for the PRSA Intl Conference, shared his perspective on the industry, along with his smart tip on keeping up with the constant changes.

Hear Michael McDougall, Bausch + Lomb, talk about the importance of engagement — internally and externally, as well as his take on PR today.