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Hear Michael McDougall, Bausch + Lomb, talk about the importance of engagement — internally and externally, as well as his take on PR today.

Don Wright gives his thoughts on the changing PR industry, new technologies and how he keeps up with it all.

Torod Neptune, this year’s PRSA Intl Conference co-chair believes it’s time to move PR from the function to the business side and sees reaching stakeholders as important.

Dr. James Grunig believes that PR principles are more relevant today, especially with social media. He talks about his viewpoints in this interview.

On the first day of the PRSA 2010 International Conference we asked attendees what they hoped to get out of the conference and what their perspective is on the industry’s evolution.  Here are a few interviews for you to enjoy.  We will be back tomorrow with more interviews, so check back later in the day.

Peter Abzug, director of communications at Datatel shares his thoughts on the evolving industry, social media and keeping up with the changes.

Lindsey Siegriest, news editor, PRWeek, takes some time to talk with us prior to the Opening Session

Dr. Lauri Grunig tells us about meeting with the PRSSA students and then shares her perspective on the industry evolution and social media.

Dr. Don Stacks shares perspective on message effectiveness and research.

In this final of three episodes, we ask Pepsi’s Thomas Moradpour and Mofilm’s Jeffrey Merrihue why companies haven’t embraced the brand-building opportunities that user-generated video presents.

These interviews were recorded at a recent Mofilm video workshop held at Hill & Knowlton’s London offices on 21 October 2009, where leading brands and film-makers came together to discuss user-generated video and its growing role in social media.

In this second of three episodes where we ask marketers why companies haven’t embraced the brand-building opportunities that user-generated video presents, Joy Campbell of Vodafone and Mofilm’s Ralph Cochrane give us their verdicts.

These interviews were recorded at a recent Mofilm video workshop held at Hill & Knowlton’s London offices on 21 October 2009, where leading brands and film-makers came together to discuss user-generated video and its growing role in social media.