The future is the end

06 August 2009

In the middle of this decade some social network services were created to change the world forever.


Of course the Turkish Stanford student Orkut Büyükkökten didn’t expect to change the people’s behavior (mainly in Asia and South America) when he launched Orkut in 2004, neither did Mark Zuckerberd, when he launched Facebook a month later, in Boston (MA), but they certainly contributed adding one more habit in our routine: peek in our social network websites.


MySpace had been launched six months before Orkut and Facebook and Friendster was even older but they were completely unknown out of the United States and only after the boom of those two new services that the world noticed the strengthening of the social networks.


Today, we count with a long list of the websites with the same ends: look for friends, job, and dates, stalk a former partner, prospect new business, and meet ex-colleagues…and bla bla bá.


During a call with a new supplier the other day, I was asked for my phone number and my twitter. I inquired why he needed my twitter and the answer was: well, everybody has one today. So, the rule is: you are on or you are ‘out’, and that is the exact point that concerns me.


All these new technologies and new services enrich our communication and may develop new ways to reach people but are you really interested in knowing if your buddy is doing the laundry or going to the movies right now? Who has never seen a message like “I am cold, I will get a sweater” on twitter, raise your hand.


In my judgment, these network services will develop into other new and innovative platforms and will exist forever in our lives but users will over use them and find a way to ruin their application.


One good example of how it has already happened is Orkut. It is still very popular in Brazil but it has been passing through serious problem due to illegal content added by fake users. The quiz now is to bet on which network service will be the next to end.

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