America for Americans

12 September 2010

Without making so much noise in the media as Chinese companies, Brazilian investment groups have bought important American brands since the economy in Brazil started enjoying windfall times. The latest large business has been signed this month with the acquisition of the fast-food stores Burger King.

The new owners aren’t strangers in the Yankee’s business scenario. Jorge Paulo Lemann, Marcel Telles and Carlos Alberto Sicupira, leaders of 3G Capital, the edge fund which just named Bernardo Hees the company’s new CEO, also run other known companies as Anheuser-Bush that brings under its umbrella labels like Budweiser, Bacardi, and Stella Artois.

This new movement of acquisitions and mergers with Brazilian capital in the US is very similar to what happened in Brazil in the middle of the last century when famous international car-makers based in the country and, as magic, innumerous public highways sprouted like roses in Brazil.

The emergence of these car-markers definitely changed the Government transportation politics with a redirect of investments from the railroads and river transportation to more projects for highways. Our media and marketing campaign also faced a new moment with several ads about cars. If we you didn’t have a car you were completely out.

Today, among important global players, Brazilian JBS leads the American meat market after buying key companies, including the giant Swift. Spring is controlled by Brazilian Coteminas and Keystone, McDonald’s meat supplier, controlled by Marfrig Group.

In the same the car-makers influenced the politics in Brazil for almost a century, I wonder if the opposite is going to occur too.

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